| Velký slovník marketingových komunikací O Jurášková, P Horňák Grada Publishing as, 2012 | 322 | 2012 |
| Marketingová komunikace a moderní trendy v marketingu M Hesková, P Štarchoň Oeconomica, 2009 | 278 | 2009 |
| Employee motivation as a tool to achieve sustainability of business processes S Lorincová, P Štarchoň, D Weberová, M Hitka, M Lipoldová Sustainability 11 (13), 3509, 2019 | 112 | 2019 |
| Knowledge and human capital as sustainable competitive advantage in human resource management M Hitka, A Kucharčíková, P Štarchoň, Ž Balážová, M Lukáč, Z Stacho Sustainability 11 (18), 4985, 2019 | 89 | 2019 |
| Strategic instrument for sustainability of human resource management in small and medium-sized enterprises using management data S Lorincová, M Hitka, P Štarchoň, K Stachová Sustainability 10 (10), 3687, 2018 | 74 | 2018 |
| Application of cluster analysis in marketing communications in small and medium-sized enterprises: An empirical study in the Slovak Republic L Ližbetinová, P Štarchoň, S Lorincová, D Weberová, P Průša Sustainability 11 (8), 2302, 2019 | 72 | 2019 |
| The global health pandemic and its impact on the motivation of employees in micro and small enterprises: a case study in the Slovak Republic M Hitka, P Štarchoň, Z Caha, S Lorincová, M Sedliačiková Economic Research-Ekonomska Istraživanja 35 (1), 458-479, 2022 | 60 | 2022 |
| Strategic tool of human resource management for operation of SMEs in the wood-processing industry M Hitka, S Lorincová, GP Bartáková, L Ližbetinová, P Štarchoň, C Li, ... BioResources 13 (2), 2759-2774, 2018 | 60 | 2018 |
| Sustainability of human resource management processes through employee motivation and job satisfaction M Hitka, J Schmidtová, S Lorincová, P Štarchoň, D Weberová, R Kampf Acta Polytechnica Hungarica 18 (2), 7-26, 2021 | 41 | 2021 |
| Leadership and motivation as important aspects of the international company’s corporate culture I Košičiarová, Z Kádeková, P Štarchoň Sustainability 13 (7), 3916, 2021 | 27 | 2021 |
| GDPR principles in data protection encourage pseudonymization through most popular and full-personalized devices-mobile phones P Štarchoň, T Pikulík Procedia Computer Science 151, 303-312, 2019 | 27 | 2019 |
| Education as a key in career building M Hitka, P Štarchoň, S Lorincová, Z Caha Journal of Business Economics and Management 22 (4), 1065-1083, 2021 | 23 | 2021 |
| Audit of museum marketing communication in the modern management context V Kupec, M Lukáč, P Štarchoň, G Pajtinková Bartáková International Journal of Financial Studies 8 (3), 39, 2020 | 23 | 2020 |
| The approach of SMEs to using the customer databases and CRM: Empirical study in the Slovak Republic L Ližbetinová, P Štarchoň, D Weberová, E Nedeliaková, M Juříková Sustainability 12 (1), 227, 2019 | 23 | 2019 |
| Employee motivation as a tool to achieve sustainability of business processes. Sustainability, 11 (13), 3509 S Lorincová, P Štarchoň, D Weberova, M Hitka, M Lipoldová | 18 | 2019 |
| Vademecum reklamy: vybrané teoretické aspekty P ŠTARCHOň Univerzita Komenského, 2004 | 18 | 2004 |
| How to manage careers in Slovak small and medium-sized wood-processing enterprises M Hitka, L Ližbetinová, J Schmidtová, Ž Balážová, S Lorincová, ... BioResources 13 (3), 6300-6320, 2018 | 14 | 2018 |
| Základy marketing G Bartáková, V Cibáková, P ŠTARCHO Bratislava, 2007 | 14 | 2007 |
| Consumer perception of selected brands explored through archetypes L Vilčeková, P Štarchoň 4th International Conference on Education and Social Sciences (INTCESS …, 2017 | 11 | 2017 |
| Identification and prioritization of key stakeholder groups in marketing communication of colleges M Slabá, P Štarchoň, I Jáč Technická univerzita v Liberci, 2014 | 11 | 2014 |
