Janell Townsend
Cited by
Cited by
Does culture explain acceptance of new products in a country? An empirical investigation
S Yeniyurt, JD Townsend
International Marketing Review, 2003
Getting to global: An evolutionary perspective of brand expansion in international markets
JD Townsend, S Yeniyurt, MB Talay
Journal of International Business Studies 40 (4), 539-558, 2009
Understanding alliances: a review of international aspects in strategic marketing
JD Townsend
Marketing Intelligence & Planning, 2003
The Effects of Competition in Short Product Life‐Cycle Markets: The Case of Motion Pictures*
RJ Calantone, S Yeniyurt, JD Townsend, JB Schmidt
Journal of Product Innovation Management 27 (3), 349-361, 2010
Exploring the marketing program antecedents of performance in a global company
JD Townsend, S Yeniyurt, ZS Deligonul, ST Cavusgil
Journal of International Marketing 12 (4), 1-24, 2004
Enhancing consumers' affection for a brand using product design
M Kumar, JD Townsend, DW Vorhies
Journal of Product Innovation Management 32 (5), 716-730, 2015
Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis
S Yeniyurt, JD Townsend, ST Cavusgil, PN Ghauri
Journal of International Business Studies 40 (2), 301-320, 2009
Form and function: A matter of perspective
JD Townsend, MM Montoya, RJ Calantone
Journal of Product Innovation Management 28 (3), 374-377, 2011
Global brand architecture position and market-based performance: The moderating role of culture
MB Talay, JD Townsend, S Yeniyurt
Journal of International Marketing 23 (2), 55-72, 2015
Factors influencing brand launch in a global marketplace
S Yeniyurt, JD Townsend, MB Talay
Journal of Product Innovation Management 24 (5), 471-485, 2007
The framework of a global company: A conceptualization and preliminary validation
ST Cavusgil, S Yeniyurt, JD Townsend
Industrial Marketing Management 33 (8), 711-716, 2004
Evolution and transformation of innovation in the global automotive industry
JD Townsend, RJ Calantone
Journal of product innovation management 31 (1), 4-7, 2014
Brand‐specific design effects: form and function
JD Townsend, W Kang, MM Montoya, RJ Calantone
Journal of Product Innovation Management 30 (5), 994-1008, 2013
Global integration of brands and new product development at general motors
JD Townsend, ST Cavusgil, ML Baba
Journal of Product Innovation Management 27 (1), 49-65, 2010
A multi-method study of social ties and crowdfunding success: Opening the black box to get the cash inside
M Simon, SJ Stanton, JD Townsend, J Kim
Journal of Business Research 104, 206-214, 2019
Stock market reactions to new product launches in international markets: The moderating role of culture
MB Talay, MB Akdeniz, M Obal, JD Townsend
Journal of International Marketing 27 (4), 81-98, 2019
Aesthetic responses to prototypicality and uniqueness of product design
SJ Stanton, JD Townsend, W Kang
Marketing Letters 27 (2), 235-246, 2016
Do or die: competitive effects and Red Queen dynamics in the product survival race
MB Talay, JD Townsend
Industrial and Corporate Change 24 (3), 721-738, 2015
Characteristics of project-based alliances: evidence from the automotive industry
JD Townsend, S Balestra, A Schulze
International Journal of Automotive Technology and Management 17 (1), 8-25, 2017
Building market-based assets in a globally competitive market: A longitudinal study of automotive brands
JD Townsend, ST Cavusgil, RJ Calantone
Interdisciplinary Approaches to Product Design, Innovation, & Branding in …, 2012
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