| Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships* CH Noble, M Kumar Journal of Product Innovation Management 27 (5), 640-657, 2010 | 282 | 2010 |
| Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder? M Kumar, N Garg Journal of Consumer Psychology 20 (4), 485-494, 2010 | 215 | 2010 |
| “Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes? MG Luchs, M Kumar Journal of Business Ethics 140 (3), 567-584, 2017 | 176 | 2017 |
| Beyond form and function: Why do consumers value product design? M Kumar, C Noble Journal of Business Research 69 (2), 613-620, 2016 | 168 | 2016 |
| Using product design strategically to create deeper consumer connections CH Noble, M Kumar Business Horizons 51 (5), 441-450, 2008 | 163 | 2008 |
| Enhancing Consumers' Affection for a Brand Using Product Design M Kumar, JD Townsend, DW Vorhies Journal of Product Innovation Management 5 (32), 716-730, 2015 | 107 | 2015 |
| Designing for the genders: The role of visual harmony K Nickel, UR Orth, M Kumar International Journal of Research in Marketing 37 (4), 697-713, 2020 | 27 | 2020 |
| Aesthetic principles of product form and cognitive appraisals: Predicting emotional responses to beauty M Kumar The Psychology of Design: Creating Consumer Appeal, 234-251, 2016 | 12 | 2016 |
| Using product development information to spur the adoption of continuous improvement products NN Ho-Dac, M Kumar, RJ Slotegraaf Journal of the Academy of Marketing Science 48, 1156-1173, 2020 | 11 | 2020 |
| The role of product design in value creation, transmission and interpretation: Implications for consumer preference M Kumar ProQuest, 2008 | 4 | 2008 |
| The process of creating value and communicating it to the consumer: a product design perspective M Kumar, CH Noble Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 2 | 2015 |
| Consumer Value of Product Design and Its Measure M Kumar, CH Noble American Marketing Association Summer Educators’ Conference. Boston …, 2010 | 2 | 2010 |
| Responsible Design Thinking M Kumar, N Goldberg, PG Micheli, J Singh Academy of Management Proceedings 2023 (1), 18180, 2023 | | 2023 |
| A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech: An Abstract M Kumar Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
| Gender Differences in Response to Visual Harmony: Why and When? K Haberstroh, U Orth, M Kumar ACR European Advances, 2018 | | 2018 |
| FOLLOW THE VALUE! TRACKING THE VALUE OF DESIGN THROUGH THE NPD PROCESS M Kumar, CH Noble Enhancing Knowledge Development in Marketing, 560, 2010 | | 2010 |
| The Process of Creating Value and Communicating It To The Consumer: A Product Design Perspective C Noble, M Kumar Developments in Marketing Science 30, 305, 2007 | | 2007 |
| Understanding the Nature of Industrial Design: New Directions for Research in Marketing CH Noble, M Kumar | | |
| THE UNIVERSITY OF MISSISSIPPI M KUMAR, EPDTOC MEANINGFUL | | |
| Understanding the Nature and Language of Industrial Design: New Directions for Research in Marketing CH Noble, M Kumar | | |
Charles H. NobleUniversity of TennesseeVerified email at utk.edu
