Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam NN Nguyen, N Özçaglar-Toulouse, D Kjeldgaard Journal of Business Research 86, 490-500, 2018 | 43 | 2018 |
Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam N Arthur, ÖT Nil Journal of Business Research 122, 131 - 144, 2021 | 38 | 2021 |
Minari: The Concealed Asian Aspiration Wrapped in the American Dream AL Tran-Nguyen, A Nguyen Markets, Globalization & Development Review 6 (2), 2022 | 3 | 2022 |
Dynamique de l’interaction entre formes culturelles globales et locale: Étude ethnographique multi-site de la consommation musicale chez les jeunes Vietnamiens NN Nguyen Université du Droit et de la Santé-Lille II, 2016 | 2 | 2016 |
The micro dynamics of participation in collective market work: The case of Community-Supported Agriculture in France A Benmecheddal, A Nguyen, N Özçaglar-Toulouse Journal of Business Research 157, 113559, 2023 | 1 | 2023 |
Nghiên cứu Định tính: Nguyên lý và Thực hành trong Quản lý kinh tế và Quản trị kinh doanh N Mai Thi Tuyet, N Nhat Nguyen (Arthur) | | 2020 |
Dynamic interactions between global and local consumer cultures: A multi-site ethnographic study on the music consumption of Vietnamese young consumers A NGUYEN Université Lille, 2016 | | 2016 |
Bibliographies: Sustainable Marketing NN Nguyen Recherche et Applications en Marketing 29 (3), 117, 2014 | | 2014 |