Oded Netzer
Oded Netzer
Arthur J. Samberg Professor of Business, Columbia University
Verified email at - Homepage
Cited by
Cited by
Mine your own business: Market-structure surveillance through text mining
O Netzer, R Feldman, J Goldenberg, M Fresko
Marketing Science 31 (3), 521-543, 2012
Uniting the tribes: Using text for marketing insight
J Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA Schweidel
Journal of marketing 84 (1), 1-25, 2020
A hidden Markov model of customer relationship dynamics
O Netzer, JM Lattin, V Srinivasan
Marketing science 27 (2), 185-204, 2008
MTurk character misrepresentation: Assessment and solutions
K Sharpe Wessling, J Huber, O Netzer
Journal of Consumer Research 44 (1), 211-230, 2017
Alternative models for capturing the compromise effect
R Kivetz, O Netzer, V Srinivasan
Journal of marketing research 41 (3), 237-257, 2004
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5, 65-81, 2018
When words sweat: Identifying signals for loan default in the text of loan applications
O Netzer, A Lemaire, M Herzenstein
Journal of Marketing Research 56 (6), 960-980, 2019
The polarity of online reviews: Prevalence, drivers and implications
V Schoenmüller, O Netzer, F Stahl
Journal of Marketing Research 57 (5), 853-877, 2020
Beyond conjoint analysis: Advances in preference measurement
O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ...
Marketing Letters 19, 337-354, 2008
Using big data as a window into consumers’ psychology
SC Matz, O Netzer
Current opinion in behavioral sciences 18, 7-12, 2017
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
R Montoya, O Netzer, K Jedidi
Marketing Science 29 (5), 909-924, 2010
Idea generation, creativity, and prototypicality
O Toubia, O Netzer
Marketing science 36 (1), 1-20, 2017
The power of brand selfies
J Hartmann, M Heitmann, C Schamp, O Netzer
Journal of Marketing Research 58 (6), 1159-1177, 2021
Adaptive self-explication of multiattribute preferences
O Netzer, V Srinivasan
Journal of Marketing Research 48 (1), 140-156, 2011
Dynamic targeted pricing in B2B relationships
JZ Zhang, O Netzer, A Ansari
Marketing Science 33 (3), 317-337, 2014
Extending compromise effect models to complex buying situations and other context effects
R Kivetz, O Netzer, V Srinivasan
Journal of Marketing Research 41 (3), 262-268, 2004
Beyond the target customer: Social effects of customer relationship management campaigns
E Ascarza, P Ebbes, O Netzer, M Danielson
Journal of Marketing Research 54 (3), 347-363, 2017
Capturing marketing information to fuel growth
RY Du, O Netzer, DA Schweidel, D Mitra
Journal of Marketing 85 (1), 163-183, 2021
Extracting product comparisons from discussion boards
R Feldman, M Fresko, J Goldenberg, O Netzer, L Ungar
Seventh IEEE international conference on data mining (ICDM 2007), 469-474, 2007
Complicating choice
RY Schrift, O Netzer, R Kivetz
Journal of Marketing Research 48 (2), 308-326, 2011
The system can't perform the operation now. Try again later.
Articles 1–20