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Bruce Keillor
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Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
MK Brady, GA Knight, JJ Cronin Jr, G Tomas, M Hult, BD Keillor
Journal of Retailing 81 (3), 215-230, 2005
6232005
A five‐country study of national identity: Implications for international marketing research and practice
BD Keillor, GTM Hult
International Marketing Review, 1999
3401999
An empirical investigation of Japanese consumer ethics
RC Erffmeyer, BD Keillor, DT LeClair
Journal of Business Ethics 18 (1), 35-50, 1999
2671999
Relationship‐oriented characteristics and individual salesperson performance
BD Keillor, RS Parker, CE Pettijohn
Journal of Business & Industrial Marketing, 2000
2362000
A study of the service encounter in eight countries
BD Keillor, GTM Hult, D Kandemir
Journal of International Marketing 12 (1), 9-35, 2004
1972004
Global consumer tendencies
BD Keillor, M D'Amico, V Horton
Psychology & Marketing 18 (1), 1-19, 2001
1942001
NATID: The development and application of a national identity measure for use in international marketing
BD Keillor, GTM Hult, RC Erffmeyer, E Babakus
Journal of International Marketing 4 (2), 57-73, 1996
1611996
Influences on adolescent brand preferences in the United States and Mexico
BD Keillor, RS Parker, A Schaefer
Journal of advertising research 36 (3), 47-57, 1996
1361996
Salesforce automation issues prior to implementation: the relationship between attitudes toward technology, experience and productivity
BD Keillor, RE Bashaw, CE Pettijohn
Journal of Business & Industrial Marketing, 1997
1281997
Are performance appraisals a bureaucratic exercise or can they be used to enhance sales‐force satisfaction and commitment?
C Pettijohn, LS Pettijohn, AJ Taylor, BD Keillor
Psychology & Marketing 18 (4), 337-364, 2001
1272001
Sales force performance satisfaction and aspects of relational selling: Implications for sales managers
BD Keillor, RS Parker, CE Pettijohn
Journal of Marketing Theory and Practice 7 (1), 101-115, 1999
1181999
Threats to international operations: dealing with political risk at the firm level
BD Keillor, TJ Wilkinson, D Owens
Journal of Business Research 58 (5), 629-635, 2005
1142005
A cross-national assessment of social desirability bias and consumer ethnocentrism
GTM Hult, BD Keillor, BA Lafferty
Journal of Global Marketing 12 (4), 29-43, 1999
1121999
A cross—cultural/cross national study of influencing factors and socially desirable response biases
BD Keillor, D Owens, C Pettijohn
International Journal of Market Research 43 (1), 1-19, 2001
1072001
The service encounter in a multi‐national context
BD Keillor, D Lewison, GTM Hult, W Hauser
Journal of Services Marketing, 2007
912007
Adaptive selling and sales performance: An empirical examination
CE Pettijohn, LS Pettijohn, BD Keillor, AJ Taylor
Journal of Applied Business Research (JABR) 16 (1), 2000
772000
Assessing marketing journals: a mission-based approach
JM Hawes, B Keillor
Journal of the Academy of Business Education 3 (2), 70-86, 2002
682002
Marketing in the 21st Century
BD Keillor
Greenwood Publishing Group, 2007
582007
Marketing-based strategies for recruiting business students in the next century
BD Keillor, RP Bush, AJ Bush
Marketing Education Review 5 (3), 69-79, 1995
461995
Valued product attributes in an emerging market: a comparison between French and Malaysian consumers
GTM Hult, BD Keillor, R Hightower
Journal of World Business 35 (2), 206-220, 2000
422000
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