George Moschis
George Moschis
Verified email at gsu.edu
Title
Cited by
Cited by
Year
Consumer socialization: A theoretical and empirical analysis
GP Moschis, GA Churchill Jr
Journal of marketing research 15 (4), 599-609, 1978
16371978
The role of family communication in consumer socialization of children and adolescents
GP Moschis
Journal of consumer research 11 (4), 898-913, 1985
9541985
Consumer socialization: A life-cycle perspective
GP Moschis
Lexington, Mass.: Lexington Books, 1987
9151987
Television and interpersonal influences on adolescent consumer learning
GA Churchill Jr, GP Moschis
Journal of consumer research 6 (1), 23-35, 1979
7351979
Decision making among the young: a socialization perspective
GP Moschis, RL Moore
Journal of consumer research 6 (2), 101-112, 1979
6361979
Shopping orientations and consumer uses of information
GP Moschis
Journal of Retailing 52 (2), 61-&, 1976
4371976
Marketing to older adults: an updated overview of present knowledge and practice
GP Moschis
Journal of consumer marketing, 2003
4192003
A longitudinal study of television advertising effects
GP Moschis, RL Moore
Journal of Consumer Research 9 (3), 279-286, 1982
4121982
Social comparison and informal group influence
GP Moschis
Journal of Marketing Research 13 (3), 237-244, 1976
3611976
The role of family communication in consumer learning.
RL Moore, GP Moschis
Journal of Communication 31 (4), 42-51, 1981
3211981
The role of family communication in consumer learning.
RL Moore, GP Moschis
Journal of Communication 31 (4), 42-51, 1981
3211981
Marketing to older consumers: A handbook of information for strategy development
GP Moschis
Greenwood Publishing Group, 1992
3201992
Marketing to older consumers: A handbook of information for strategy development
GP Moschis
Greenwood Publishing Group, 1992
3201992
Television advertising and interpersonal influences on teenagers' participation in family consumer decisions
GP Moschis, LG Mitchell
ACR North American Advances, 1986
2971986
Targeting the mature market: opportunities and challenges
GP Moschis, E Lee, A Mathur
Journal of consumer marketing, 1997
2941997
When consumer behavior goes bad: An investigation of adolescent shoplifting
D Cox, AD Cox, GP Moschis
Journal of consumer research 17 (2), 149-159, 1990
2801990
The impact of family communication on adolescent consumer socialization
GP Moschis, RL Moore, RB Smith
ACR North American Advances, 1984
2491984
Family Communication and Consumer Socialization
GP Moschis, RL Moore
Advances in Consumer Research 6, 359-406, 1979
244*1979
Family Communication Patterns and Consumer Socialization.
RL Moore, GP Moschis
2441978
Life course perspectives on consumer behavior
GP Moschis
Journal of the Academy of Marketing Science 35 (2), 295-307, 2007
2392007
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Articles 1–20