| Consumer socialization: A theoretical and empirical analysis GP Moschis, GA Churchill Jr Journal of marketing research 15 (4), 599-609, 1978 | 1699 | 1978 |
| The role of family communication in consumer socialization of children and adolescents GP Moschis Journal of consumer research 11 (4), 898-913, 1985 | 978 | 1985 |
| Consumer socialization: A life-cycle perspective GP Moschis Lexington, Mass.: Lexington Books, 1987 | 946 | 1987 |
| Television and interpersonal influences on adolescent consumer learning GA Churchill Jr, GP Moschis Journal of consumer research 6 (1), 23-35, 1979 | 757 | 1979 |
| Decision making among the young: A socialization perspective GP Moschis, RL Moore Journal of consumer research 6 (2), 101-112, 1979 | 663 | 1979 |
| Shopping orientations and consumer uses of information GP Moschis Journal of Retailing 52 (2), 61-&, 1976 | 446 | 1976 |
| Marketing to older adults: an updated overview of present knowledge and practice GP Moschis Journal of consumer marketing, 2003 | 431 | 2003 |
| A longitudinal study of television advertising effects GP Moschis, RL Moore Journal of Consumer Research 9 (3), 279-286, 1982 | 420 | 1982 |
| Social comparison and informal group influence GP Moschis Journal of Marketing Research 13 (3), 237-244, 1976 | 377 | 1976 |
| The role of family communication in consumer learning. RL Moore, GP Moschis Journal of Communication 31 (4), 42-51, 1981 | 330 | 1981 |
| The role of family communication in consumer learning. RL Moore, GP Moschis Journal of Communication 31 (4), 42-51, 1981 | 330 | 1981 |
| Marketing to older consumers: A handbook of information for strategy development GP Moschis Greenwood Publishing Group, 1992 | 327 | 1992 |
| Marketing to older consumers: A handbook of information for strategy development GP Moschis Greenwood Publishing Group, 1992 | 327 | 1992 |
| Television advertising and interpersonal influences on teenagers' participation in family consumer decisions GP Moschis, LG Mitchell ACR North American Advances, 1986 | 309 | 1986 |
| Targeting the mature market: opportunities and challenges GP Moschis, E Lee, A Mathur Journal of consumer marketing, 1997 | 302 | 1997 |
| When consumer behavior goes bad: An investigation of adolescent shoplifting D Cox, AD Cox, GP Moschis Journal of consumer research 17 (2), 149-159, 1990 | 286 | 1990 |
| The impact of family communication on adolescent consumer socialization GP Moschis, RL Moore, RB Smith ACR North American Advances, 1984 | 258 | 1984 |
| Family Communication and Consumer Socialization GP Moschis, RL Moore Advances in Consumer Research 6, 359-406, 1979 | 258 | 1979 |
| Life course perspectives on consumer behavior GP Moschis Journal of the Academy of Marketing Science 35 (2), 295-307, 2007 | 253 | 2007 |
| Deviant consumer behavior GP Moschis, D Cox ACR North American Advances, 1989 | 211 | 1989 |
