Holistic package design and consumer brand impressions UR Orth, K Malkewitz Journal of marketing 72 (3), 64-81, 2008 | 955 | 2008 |
Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction UR Orth, MT Green Journal of Retailing and Consumer Services 16 (4), 248-259, 2009 | 391 | 2009 |
Sustainable marketing and social media: A cross-country analysis of motives for sustainable behaviors E Minton, C Lee, U Orth, CH Kim, L Kahle Journal of advertising 41 (4), 69-84, 2012 | 333 | 2012 |
The role of consumer ethnocentrism in food product evaluation UR Orth, Z Firbasova Agribusiness: An International Journal 19 (2), 137-153, 2003 | 311 | 2003 |
Store-evoked affect, personalities, and consumer emotional attachments to brands UR Orth, Y Limon, G Rose Journal of Business Research 63 (11), 1202-1208, 2010 | 295 | 2010 |
Dimensions of wine region equity and their impact on consumer preferences UR Orth, MMG Wolf, TH Dodd Journal of Product & Brand Management 14 (2), 88-97, 2005 | 294 | 2005 |
Promoting brand benefits: the role of consumer psychographics and lifestyle UR Orth, M McDaniel, T Shellhammer, K Lopetcharat Journal of consumer marketing 21 (2), 97-108, 2004 | 269 | 2004 |
Brand attachment and consumer emotional response to unethical firm behavior S Schmalz, UR Orth Psychology & marketing 29 (11), 869-884, 2012 | 267 | 2012 |
Men's and women's responses to sex role portrayals in advertisements UR Orth, D Holancova International Journal of Research in Marketing 21 (1), 77-88, 2004 | 253* | 2004 |
Consumer response to sex role portrayals in advertisements: Effects of incongruity and prejudices on emotions and attitudes UR Orth, D Holancova Journal of Advertising 32 (4), 77-89, 2003 | 253 | 2003 |
Quality signals in wine marketing: the role of exhibition awards UR Orth, P Krška The International Food and Agribusiness Management Review 4 (4), 385-397, 2001 | 253 | 2001 |
Consumer processing of interior service environments: The interplay among visual complexity, processing fluency, and attractiveness UR Orth, J Wirtz Journal of Service Research 17 (3), 296-309, 2014 | 220 | 2014 |
Emphasizing brand heritage: Does it work? And how? GM Rose, A Merchant, UR Orth, F Horstmann Journal of Business Research 69 (2), 936-943, 2016 | 219 | 2016 |
Formation of consumer price expectation based on package design: Attractive and quality routes UR Orth, D Campana, K Malkewitz Journal of Marketing Theory and Practice 18 (1), 23-40, 2010 | 198 | 2010 |
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema: advertising-trial … UR Orth, R De Marchi Journal of Marketing Theory and Practice 15 (3), 219-233, 2007 | 159 | 2007 |
Is beauty in the aisles of the retailer? Package processing in visually complex contexts UR Orth, RC Crouch Journal of Retailing 90 (4), 524-537, 2014 | 158 | 2014 |
Consumer personality and other factors in situational brand choice variation U Orth Journal of Brand Management 13 (2), 115-133, 2005 | 153 | 2005 |
Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging N Karnal, CJA Machiels, UR Orth, R Mai Food Quality and Preference 52, 106-119, 2016 | 139 | 2016 |
Package design as a communications vehicle in cross-cultural values shopping Y Limon, LR Kahle, UR Orth Journal of International Marketing 17 (1), 30-57, 2009 | 135 | 2009 |
Intrapersonal variation in consumer susceptibility to normative influence: toward a better understanding of brand choice decisions UR Orth, LR Kahle The Journal of social psychology 148 (4), 423-448, 2008 | 132 | 2008 |