| Evaluating structural equation models with unobservable variables and measurement error C Fornell, DF Larcker Journal of marketing research 18 (1), 39-50, 1981 | 145677* | 1981 |
| A national customer satisfaction barometer: The Swedish experience C Fornell Journal of marketing 56 (1), 6-21, 1992 | 12368 | 1992 |
| Customer satisfaction, market share, and profitability: Findings from Sweden EW Anderson, C Fornell, DR Lehmann Journal of marketing 58 (3), 53-66, 1994 | 12162 | 1994 |
| The American customer satisfaction index: nature, purpose, and findings C Fornell, MD Johnson, EW Anderson, J Cha, BE Bryant Journal of marketing 60 (4), 7-18, 1996 | 9096 | 1996 |
| Two structural equation models: LISREL and PLS applied to consumer exit-voice theory C Fornell, FL Bookstein Journal of Marketing research 19 (4), 440-452, 1982 | 6594 | 1982 |
| Customer satisfaction, productivity, and profitability: Differences between goods and services EW Anderson, C Fornell, RT Rust Marketing science 16 (2), 129-145, 1997 | 2626 | 1997 |
| Defensive marketing strategy by customer complaint management: a theoretical analysis C Fornell, B Wernerfelt Journal of Marketing research 24 (4), 337-346, 1987 | 2551 | 1987 |
| Customer satisfaction and shareholder value EW Anderson, C Fornell, SK Mazvancheryl Journal of marketing 68 (4), 172-185, 2004 | 2461 | 2004 |
| A second generation of multivariate analysis C Fornell (No Title), 1982 | 2254* | 1982 |
| A framework for comparing customer satisfaction across individuals and product categories MD Johnson, C Fornell Journal of economic psychology 12 (2), 267-286, 1991 | 1858 | 1991 |
| Customer satisfaction and stock prices: High returns, low risk C Fornell, S Mithas, FV Morgeson III, MS Krishnan Journal of marketing 70 (1), 3-14, 2006 | 1506 | 2006 |
| Why do customer relationship management applications affect customer satisfaction? S Mithas, MS Krishnan, C Fornell Journal of marketing 69 (4), 201-209, 2005 | 1349 | 2005 |
| A customer satisfaction research prospectus EW Anderson, C Fornell Service quality: New directions in theory and practice, 241-268, 1994 | 1259 | 1994 |
| Rational and adaptive performance expectations in a customer satisfaction framework MD Johnson, EW Anderson, C Fornell Journal of consumer research 21 (4), 695-707, 1995 | 1143 | 1995 |
| Foundations of the American customer satisfaction index EW Anderson, C Fornell Total quality management 11 (7), 869-882, 2000 | 1119 | 2000 |
| Sources of market pioneer advantages in consumer goods industries WT Robinson, C Fornell Journal of marketing Research 22 (3), 305-317, 1985 | 1095 | 1985 |
| Theoretical concepts, measurements, and meaning RP Bagozzi, C Fornell A second generation of multivariate analysis 2 (2), 5-23, 1982 | 928 | 1982 |
| A model for customer complaint management C Fornell, B Wernerfelt Marketing Science 7 (3), 287-298, 1988 | 733 | 1988 |
| Issues in the application of covariance structure analysis: A comment C Fornell Journal of consumer research 9 (4), 443-448, 1983 | 591 | 1983 |
| A second generation of multivariate analysis: An overview C Fornell Methods, 1-21, 1982 | 577 | 1982 |
