Garrett A. Johnson
Garrett A. Johnson
Associate Professor, Boston University, Questrom School of Business
Verified email at - Homepage
Cited by
Cited by
Consumer privacy choice in online advertising: Who opts out and at what cost to industry?
GA Johnson, SK Shriver, S Du
Marketing Science 39 (1), 33-51, 2020
Ghost ads: Improving the economics of measuring online ad effectiveness
GA Johnson, RA Lewis, EI Nubbemeyer
Journal of Marketing Research 54 (6), 867-884, 2017
Regulating privacy online: An economic evaluation of the GDPR
SG Goldberg, GA Johnson, SK Shriver
American Economic Journal: Economic Policy 16 (1), 325-358, 2024
Privacy and market concentration: intended and unintended consequences of the GDPR
GA Johnson, SK Shriver, SG Goldberg
Management Science 69 (10), 5695-5721, 2023
When less is more: Data and power in advertising experiments
GA Johnson, RA Lewis, DH Reiley
Marketing Science 36 (1), 43-53, 2017
Location, location, location: Repetition and proximity increase advertising effectiveness
G Johnson, RA Lewis, D Reiley
Available at SSRN 2268215, 2016
The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments
GA Johnson, RA Lewis, EI Nubbemeyer
Available at SSRN 2701578, 2017
Field studies of psychologically targeted ads face threats to internal validity
D Eckles, BR Gordon, GA Johnson
Proceedings of the National Academy of Sciences 115 (23), E5254-E5255, 2018
The impact of privacy policy on the auction market for online display advertising
G Johnson
Simon School Working Paper No. FR 13-26, 2013
Economic research on privacy regulation: Lessons from the GDPR and beyond
G Johnson
National Bureau of Economic Research, 2022
Inferno: A guide to field experiments in online display advertising
GA Johnson
Journal of economics & management strategy 32 (3), 469-490, 2023
Privacy-centric digital advertising: implications for research
G Johnson, J Runge, E Seufert
Customer Needs and Solutions 9 (1), 49-54, 2022
Cost per incremental action: Efficient pricing of advertising
G Johnson, RA Lewis
Simon Business School Working Paper No. FR 15-29, 2015
COPPAcalypse? The Youtube Settlement's Impact on Kids Content
G Johnson, T Lin, JC Cooper, L Zhong
The Youtube Settlement's Impact on Kids Content (March 14, 2024), 2024
Great and Small Walls of China: Distance & Chinese E-Commerce
L Chen, G Johnson, Y Luo
Available at SSRN 2672068, 2015
Convenience-related and other metrics in advertising
E Bax, R Lewis, G Johnson, D Reiley
US Patent App. 13/249,704, 2013
The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing: A Marketing Science Institute Report
JP Dubé, D Bergemann, M Demirer, A Goldfarb, G Johnson, A Lambrecht, ...
Available at SSRN 4847653, 2024
The advent of privacy-centric digital advertising: Tracing privacy-enhancing technology adoption
GA Johnson, N Neumann
Working paper, 2024
Essays on the Economics of Online Display Advertising
G Johnson
Northwestern University, 2013
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