| Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact B Nguyen-Viet, D Huu Phuc, H Nguyen Ho Cogent Business & Management 7 (1), 1796249, 2020 | 130 | 2020 |
| The impact of green marketing mix elements on green customer based brand equity in an emerging market B Nguyen-Viet Asia-Pacific Journal of Business Administration 15 (1), 96-116, 2023 | 49 | 2023 |
| Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity B Nguyen-Viet Journal of Food Products Marketing 28 (2), 87-103, 2022 | 32 | 2022 |
| The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam B Nguyen-Viet, T Nguyen Anh Journal of Food Products Marketing 27 (2), 72-88, 2021 | 31 | 2021 |
| The influence of destination image components on tourist satisfaction and loyalty: A case study in Côn Đảo Islands, Vietnam B Nguyen-Viet African Journal of Hospitality, Tourism and Leisure 8 (4), Article 17, 2019 | 25* | 2019 |
| Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing S Rahman, B Nguyen-Viet Business Strategy and the Environment 32 (4), 2420-2433, 2023 | 24 | 2023 |
| Export performance: Evidence from agricultural product firms in Vietnam Huyen Ngo-Thi-Ngoc & Bang Nguyen-Viet Cogent Business and Management 8 (1), 1861729, 2021 | 22 | 2021 |
| Understanding online purchase intention: the mediating role of attitude towards advertising HH Nguyen, B Nguyen-Viet, YTH Nguyen, TH Le Cogent Business & Management 9 (1), 2095950, 2022 | 20 | 2022 |
| Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention KC Dinh, B Nguyen-Viet Journal of Promotion Management 29 (6), 824-848, 2023 | 13 | 2023 |
| Empirical analysis of internet banking adoption in Vietnam B Nguyen-Viet, KN Huynh Cogent Economics & Finance 9 (1), 1992876, 2021 | 10 | 2021 |
| Factors effect on tourist loyalty: a Case Study of Homestay Tourism in Ben Tre (Southern Vietnam) S Nguyen Van, B Nguyen-Viet African Journal of Hospitality, Tourism and Leisure 8 (1), 1-16, 2019 | 9 | 2019 |
| Inside the intention to join extracurricular activities: Integrating the theory of planned behavior and signaling theory D Huu Phuc, B Nguyen-Viet Cogent Education 8 (1), 1888672, 2021 | 7 | 2021 |
| Components of brand equity: the case of Binh Thuan dragon fruit NTN Huyen, B Nguyen-Viet, DT Minh Journal of Economic Development, 142-160, 2014 | 6 | 2014 |
| Green Marketing Functions: The Drivers of Brand Equity Creation in Vietnam B Nguyen-Viet, T Nguyen Anh Journal of Promotion Management 28 (7), 1055-1076, 2022 | 5 | 2022 |
| Factors affecting satisfaction and revisit-intention of Pilgrimage Tourists: Bà Chúa Xứ Shrine in Vietnam B Nguyen-Viet, SN Van The international journal of religious tourism and pilgrimage 9 (4), 101-112, 2021 | 5 | 2021 |
| A Study on the Influence of Eco-Labels and Green Advertising on Green Brand Equity in Emerging Market B Nguyen-Viet Journal of Promotion Management 29 (2), 205-227, 2023 | 4 | 2023 |
| Factors Impact on Tourist Destination Loyalty: A Case Study in Ho Chi Minh City B Nguyen-Viet, H Nguyen Ho African Journal of Hospitality, Tourism and Leisure 8 (3), 1-15, 2019 | 3 | 2019 |
| Ứng dụng mô h́nh hồi quy không gian trong phân tích tăng trưởng doanh thu du lịch của các tỉnh/thành tại Việt Nam NV Sĩ, NV Bằng Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh 15 (3), 34 - 49, 2020 | 2 | 2020 |
| Factors affecting FDI attraction in industrial zones in Dong Nai B Nguyen-Viet, NQ Le, VC Le VNUHCM Journal of Science and Technology Development 19 (2), 5-18, 2016 | 2 | 2016 |
| Các thành phần tài sản thương hiệu trái cây tươi tại thị trường Việt Nam: Trường hợp thanh long B́nh Thuận NV Bằng Luận án tiến sĩ, Đại học Kinh tế Thành phố Hồ Chí Minh, 2014 | 2 | 2014 |
Hữu Phúc ĐặngUniversity of Economics Ho Chi Minh cityEmail được xác minh tại ueh.edu.vn
