Theo dơi
Bang Nguyen-Viet
Bang Nguyen-Viet
University of Economics Ho Chi Minh City (Vietnam)
Email được xác minh tại ueh.edu.vn - Trang chủ
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact
B Nguyen-Viet, D Huu Phuc, H Nguyen Ho
Cogent Business & Management 7 (1), 1796249, 2020
262020
The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam
B Nguyen-Viet, T Nguyen Anh
Journal of Food Products Marketing 27 (2), 72-88, 2021
192021
The influence of destination image components on tourist satisfaction and loyalty: A case study in Côn Đảo Islands, Vietnam
B Nguyen-Viet
African Journal of Hospitality, Tourism and Leisure 8 (4), Article 17, 2019
16*2019
The impact of green marketing mix elements on green customer based brand equity
B Nguyen-Viet
Asia-Pacific Journal of Business Administration, 2022
122022
Export performance: Evidence from agricultural product firms in Vietnam
Huyen Ngo-Thi-Ngoc & Bang Nguyen-Viet
Cogent Business and Management 8 (1), 1861729, 2021
92021
Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity
B Nguyen-Viet
Journal of Food Products Marketing 28 (2), 87-103, 2022
62022
Inside the intention to join extracurricular activities: Integrating the theory of planned behavior and signaling theory
D Huu Phuc, B Nguyen-Viet
Cogent Education 8 (1), 1888672, 2021
62021
Factors effect on tourist loyalty: a Case Study of Homestay Tourism in Ben Tre (Southern Vietnam)
S Nguyen Van, B Nguyen-Viet
African Journal of Hospitality, Tourism and Leisure 8 (1), 1-16, 2019
52019
Components of brand equity: the case of Binh Thuan dragon fruit
NTN Huyen, B Nguyen-Viet, DT Minh
Journal of Economic Development, 142-160, 2014
32014
Factors Impact on Tourist Destination Loyalty: A Case Study in Ho Chi Minh City
B Nguyen-Viet, H Nguyen Ho
African Journal of Hospitality, Tourism and Leisure 8 (3), 1-15, 2019
22019
Các thành phần tài sản thương hiệu trái cây tươi tại thị trường Việt Nam: Trường hợp thanh long B́nh Thuận
B Nguyễn-Viết
Luận án tiến sĩ, Đại học Kinh tế Thành phố Hồ Chí Minh, 2014
22014
Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing
S Rahman, B Nguyen-Viet
Business Strategy and the Environment, 2022
12022
Understanding online purchase intention: the mediating role of attitude towards advertising
HH Nguyen, B Nguyen-Viet, YTH Nguyen, TH Le
Cogent Business & Management 9 (1), 2095950, 2022
12022
Green Marketing Functions: The Drivers of Brand Equity Creation in Vietnam
B Nguyen-Viet, T Nguyen Anh
Journal of Promotion Management 28 (7), 1055-1076, 2022
12022
Examination of the antecedents and outcomes of Customer Incivility: A case study in Ho Chi Minh City
NQ Huân, B Nguyễn-Viết, NM Phúc
Science & Technology Development Journal-Economics-Law and Management 6 (1 …, 2022
12022
Empirical analysis of internet banking adoption in Vietnam
B Nguyen-Viet, KN Huynh
Cogent Economics & Finance 9 (1), 1992876, 2021
12021
Factors affecting FDI attraction in industrial zones in Dong Nai
B Nguyen-Viet, NQ Le, VC Le
Science and Technology Development Journal 19 (2), 5-18, 2016
12016
Factors affecting customer loyalty: The case of fresh fruit customers in Vietnam
B Nguyễn-Viết
Science and Technology Development Journal 19 (1), 25-38, 2016
12016
Components of brand equity of Binh Thuan Dragon fruit
NQ Le, B Nguyen-Viet, MT Dinh
Science and Technology Development Journal 17 (2), 85-94, 2014
12014
A Study on the Influence of Eco-Labels and Green Advertising on Green Brand Equity in Emerging Market
B Nguyen-Viet
Journal of Promotion Management, 1-23, 2022
2022
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