Theo dơi
Bang Nguyen-Viet
Bang Nguyen-Viet
University of Economics Ho Chi Minh City, Vietnam
Email được xác minh tại ueh.edu.vn - Trang chủ
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact
B Nguyen-Viet, D Huu Phuc, H Nguyen Ho
Cogent Business & Management 7 (1), 1796249, 2020
1602020
The impact of green marketing mix elements on green customer based brand equity in an emerging market
B Nguyen-Viet
Asia-Pacific Journal of Business Administration 15 (1), 96-116, 2023
752023
Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing
S Rahman, B Nguyen-Viet
Business Strategy and the Environment 32 (4), 2420-2433, 2023
632023
Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity
B Nguyen-Viet
Journal of Food Products Marketing 28 (2), 87-103, 2022
562022
Understanding online purchase intention: the mediating role of attitude towards advertising
HH Nguyen, B Nguyen-Viet, YTH Nguyen, TH Le
Cogent Business & Management 9 (1), 2095950, 2022
432022
The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam
B Nguyen-Viet, T Nguyen Anh
Journal of Food Products Marketing 27 (2), 72-88, 2021
402021
Toward sustainable development and consumption: The role of the green promotion mix in driving green brand equity and green purchase Intention
KC Dinh, B Nguyen-Viet
Journal of Promotion Management 29 (6), 824-848, 2023
302023
Export performance: Evidence from agricultural product firms in Vietnam
Huyen Ngo-Thi-Ngoc & Bang Nguyen-Viet
Cogent Business and Management 8 (1), 1861729, 2021
292021
The influence of destination image components on tourist satisfaction and loyalty: A case study in Côn Đảo Islands, Vietnam
B Nguyen-Viet
African Journal of Hospitality, Tourism and Leisure 8 (4), Article 17, 2019
27*2019
Empirical analysis of internet banking adoption in Vietnam
B Nguyen-Viet, KN Huynh
Cogent Economics & Finance 9 (1), 1992876, 2021
142021
Inside the intention to join extracurricular activities: Integrating the theory of planned behavior and signaling theory
D Huu Phuc, B Nguyen-Viet
Cogent Education 8 (1), 1888672, 2021
132021
Factors effect on tourist loyalty: a Case Study of Homestay Tourism in Ben Tre (Southern Vietnam)
S Nguyen Van, B Nguyen-Viet
African Journal of Hospitality, Tourism and Leisure 8 (1), 1-16, 2019
132019
Corporate social responsibility and behavioral intentions in an emerging market: The mediating roles of green brand image and green trust
B Nguyen-Viet, CT Tran, HTK Ngo
Cleaner and Responsible Consumption 12, 100170, 2024
82024
A Study on the Influence of Eco-Labels and Green Advertising on Green Brand Equity in Emerging Market
B Nguyen-Viet
Journal of Promotion Management 29 (2), 205-227, 2023
82023
Green Marketing Functions: The Drivers of Brand Equity Creation in Vietnam
B Nguyen-Viet, T Nguyen Anh
Journal of Promotion Management 28 (7), 1055-1076, 2022
72022
Factors affecting satisfaction and revisit-intention of Pilgrimage Tourists: Bà Chúa Xứ Shrine in Vietnam
B Nguyen-Viet, SN Van
The international journal of religious tourism and pilgrimage 9 (4), 101-112, 2021
72021
Attitudes towards gamification advertising in Vietnam: A social commerce context
HH Nguyen, B Nguyen-Viet, YTH Nguyen
Behaviour & Information Technology 43 (3), 845-861, 2024
52024
Factors Impact on Tourist Destination Loyalty: A Case Study in Ho Chi Minh City
B Nguyen-Viet, H Nguyen Ho
African Journal of Hospitality, Tourism and Leisure 8 (3), 1-15, 2019
52019
Components of brand equity: the case of Binh Thuan dragon fruit
NTN Huyen, B Nguyen-Viet, DT Minh
Journal of Economic Development, 142-160, 2014
52014
Enhancing satisfaction among Vietnamese students through gamification: The mediating role of engagement and learning effectiveness
B Nguyen-Viet, B Nguyen-Viet
Cogent Education 10 (2), 2265276, 2023
42023
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