Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact B Nguyen-Viet, D Huu Phuc, H Nguyen Ho Cogent Business & Management 7 (1), 1796249, 2020 | 152 | 2020 |
The impact of green marketing mix elements on green customer based brand equity in an emerging market B Nguyen-Viet Asia-Pacific Journal of Business Administration 15 (1), 96-116, 2023 | 65 | 2023 |
Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing S Rahman, B Nguyen-Viet Business Strategy and the Environment 32 (4), 2420-2433, 2023 | 56 | 2023 |
Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity B Nguyen-Viet Journal of Food Products Marketing 28 (2), 87-103, 2022 | 50 | 2022 |
The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam B Nguyen-Viet, T Nguyen Anh Journal of Food Products Marketing 27 (2), 72-88, 2021 | 39 | 2021 |
Understanding online purchase intention: the mediating role of attitude towards advertising HH Nguyen, B Nguyen-Viet, YTH Nguyen, TH Le Cogent Business & Management 9 (1), 2095950, 2022 | 37 | 2022 |
Export performance: Evidence from agricultural product firms in Vietnam Huyen Ngo-Thi-Ngoc & Bang Nguyen-Viet Cogent Business and Management 8 (1), 1861729, 2021 | 27 | 2021 |
The influence of destination image components on tourist satisfaction and loyalty: A case study in Côn Đảo Islands, Vietnam B Nguyen-Viet African Journal of Hospitality, Tourism and Leisure 8 (4), Article 17, 2019 | 27* | 2019 |
Toward sustainable development and consumption: The role of the green promotion mix in driving green brand equity and green purchase Intention KC Dinh, B Nguyen-Viet Journal of Promotion Management 29 (6), 824-848, 2023 | 26 | 2023 |
Empirical analysis of internet banking adoption in Vietnam B Nguyen-Viet, KN Huynh Cogent Economics & Finance 9 (1), 1992876, 2021 | 12 | 2021 |
Inside the intention to join extracurricular activities: Integrating the theory of planned behavior and signaling theory D Huu Phuc, B Nguyen-Viet Cogent Education 8 (1), 1888672, 2021 | 12 | 2021 |
Factors effect on tourist loyalty: a Case Study of Homestay Tourism in Ben Tre (Southern Vietnam) S Nguyen Van, B Nguyen-Viet African Journal of Hospitality, Tourism and Leisure 8 (1), 1-16, 2019 | 12 | 2019 |
A Study on the Influence of Eco-Labels and Green Advertising on Green Brand Equity in Emerging Market B Nguyen-Viet Journal of Promotion Management 29 (2), 205-227, 2023 | 7 | 2023 |
Factors affecting satisfaction and revisit-intention of Pilgrimage Tourists: Bà Chúa Xứ Shrine in Vietnam B Nguyen-Viet, SN Van The international journal of religious tourism and pilgrimage 9 (4), 101-112, 2021 | 7 | 2021 |
Green Marketing Functions: The Drivers of Brand Equity Creation in Vietnam B Nguyen-Viet, T Nguyen Anh Journal of Promotion Management 28 (7), 1055-1076, 2022 | 6 | 2022 |
Attitudes towards gamification advertising in Vietnam: A social commerce context HH Nguyen, B Nguyen-Viet, YTH Nguyen Behaviour & Information Technology 43 (3), 845-861, 2024 | 5 | 2024 |
Factors Impact on Tourist Destination Loyalty: A Case Study in Ho Chi Minh City B Nguyen-Viet, H Nguyen Ho African Journal of Hospitality, Tourism and Leisure 8 (3), 1-15, 2019 | 5 | 2019 |
Components of brand equity: the case of Binh Thuan dragon fruit NTN Huyen, B Nguyen-Viet, DT Minh Journal of Economic Development, 142-160, 2014 | 5 | 2014 |
Enhancing satisfaction among Vietnamese students through gamification: The mediating role of engagement and learning effectiveness B Nguyen-Viet, B Nguyen-Viet Cogent Education 10 (2), 2265276, 2023 | 3 | 2023 |
Factors Driving Consumers’ Attitudes towards Facebook Advertisements in an Emerging Market: A Case Study of Vietnam B Nguyen-Viet, YTH Nguyen, TH Le, SB Do Asian Journal of Business and Accounting 15 (1), 243-279, 2022 | 3 | 2022 |