| The effects of entrepreneurial orientation and marketing information on the performance of SMEs HT Keh, TTM Nguyen, HP Ng Journal of business venturing 22 (4), 592-611, 2007 | 1573 | 2007 |
| An exploratory investigation into impulse buying behavior in a transitional economy: A study of urban consumers in Vietnam NTT Mai, J Kwon, S Loeb, G Lantz Journal of International Marketing 11 (2), 13-35, 2003 | 304 | 2003 |
| Materialistic values and green apparel purchase intention among young Vietnamese consumers NTT Mai, NH Linh, NV Hung Young Consumers 20 (4), 246-263, 2019 | 112 | 2019 |
| Antecedents and Consequences of Status Consumption among Urban Vietnamese Consumers. NTT Mai, SK Tambyah Organizations & Markets in Emerging Economies 2 (1), 75-98, 2011 | 95 | 2011 |
| An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan NTT Mai Journal of Economics and Development 21 (2), 247-258, 2019 | 76 | 2019 |
| Antecedents of Purchase Intention toward Organic Food in an Asian Emerging Market: A Study of Urban Vietnamese Consumers NTT Mai, PT Hung, NH Linh, DTK Thoa, NN Diep Sustainability 11 (17), 4773, 2019 | 64 | 2019 |
| Tourism as Catalyst for Quality of Life in Transitioning Subsistence Marketplaces: Perspectives from Ha Long, Vietnam TTM Nguyen, D Rahtz, C Shultz II Journal of Macromarketing 34 (1), 28-44, 2014 | 64 | 2014 |
| The impact of status orientations on purchase preference for foreign products in Vietnam, and implications for policy and society NTT Mai, K Smith Journal of Macromarketing 32 (1), 52-60, 2012 | 54 | 2012 |
| Measurement of modern and traditional self-concepts in Asian transitional economies NTT Mai, K Smith, JR Cao Journal of Asia-Pacific Business 10 (3), 201-220, 2009 | 40 | 2009 |
| Asian business and management: Theory, practice and perspectives H Hasegawa, MA Witt Bloomsbury Publishing, 2019 | 35 | 2019 |
| Service Quality and Its Impact on Patient Satisfaction: An Investigation in Vietnamese Public Hospitals. NT Cong, NTT Mai Journal of Emerging Economies and Islamic Research 2 (1), 1-13, 2014 | 35* | 2014 |
| Measuring status orientations: Scale development and validation in the context of an Asian transitional economy SK Tambyah, NT Tuyet Mai, K Jung Journal of Marketing Theory and Practice 17 (2), 175-187, 2009 | 34 | 2009 |
| Knowledge creation, innovation and financial performance of firms: evidence from Vietnam TV Nguyen, TTA Phan, TTM Nguyen International Journal of Business and Management 11 (6), 95-107, 2016 | 30 | 2016 |
| National Identity, Consumer Ethnocentrism and Product Preferences in Vietnam G Lantz, S Loeb, NTT Mai, TV Khanh Asia-Pacific Advances in Consumer Research 5, 169-177, 2002 | 27 | 2002 |
| Antecedents Of The Intention And Behavior Toward Purchase Of Counterfeit Luxury Goods In An Emerging Economy: A Study Of Young Vietnamese Consumers NTT Mai, NH Linh Organizations and Markets in Emerging Economies 8 (2), 73-90, 2017 | 23 | 2017 |
| Bicultural team teaching: experiences from an emerging business school NK Napier, NM Hang, NTT Mai, N Van Thang, V Van Tuan Journal of Management Education 26 (4), 429-448, 2002 | 22 | 2002 |
| Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers TTM NGUYEN, VH NGUYEN, HL NGUYEN, HM NGUYEN Journal of Economics and Development 19 (2), 89-106, 2017 | 19 | 2017 |
| The Impact of Greenfield Investment on Domestic Entrepreneurship ST Ha, TV Chu, TTM Nguyen, THD Nguyen, TNA Nguyen Journal of Innovation and Entrepreneurship 10 (24), 2021 | 18 | 2021 |
| Across Time, Across Space and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers L Steinfield, S Venugopal, S Appau, A Barrios, C Dadzie, R Gau, D Holt, ... Journal of Public Policy & Marketing 40 (2), 262-284, 2021 | 15 | 2021 |
| Impulse Buying’s Antecedents and Consequences in the Context of Vietnam, an Asian Transitional Economy N TAT THANH, N THI TUYET MAI, N TRONG KHANG Journal of Economics and Development 18 (1), 74, 2016 | 12* | 2016 |
Hean Tat KEH (郭贤达)Professor of Marketing, Monash Business School, Monash University.Verified email at monash.edu
