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ilke kardes
ilke kardes
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Title
Cited by
Cited by
Year
Managing global megaprojects: Complexity and risk management
I Kardes, A Ozturk, ST Cavusgil, E Cavusgil
International Business Review 22 (6), 905-917, 2013
2902013
Middle-class consumers in emerging markets: conceptualization, propositions, and implications for international marketers
ST Cavusgil, S Deligonul, I Kardes, E Cavusgil
Journal of International Marketing 26 (3), 94-108, 2018
662018
Markaların çevre dostu uygulamalarının tüketicinin marka tercihi üzerindeki etkisi
İ Kardeş
Ege Akademik Bakış 11 (1), 165-177, 2011
422011
Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis
I Kardes
International Business Review 25 (3), 703-710, 2016
372016
Brazil: rapid development, internationalization, and middle class formation
ST Cavusgil, I Kardes
Internext 8 (1), 1-16, 2013
312013
Defining and measuring the middle class in emerging markets
ST Cavusgil, I Kardes
Research World Magazine-Esomar 1 (March-April), 47-49, 2013
102013
Increasing classroom engagement in international business courses via digital technology
I Kardes
Journal of Teaching in International Business 31 (1), 51-74, 2020
72020
Online retailing: determinants of competition between multinationals and local firms in emerging markets
I Kardes, LR Flynn, M Dugan
International Journal of Retail & Distribution Management, 2020
52020
Targeting middle-class in emerging markets: the case of Brazil
I Kardes, G Chueke
Rutgers Business Review 2 (3), 279-294, 2017
42017
New insights into brazilian multinationals: perspectives from the field
ST Cavusgil, I Kardes
Revista de Administração de Empresas 52, 110-111, 2012
22012
Differences In Millennials In Emerging Markets and Developed Countries: The Case of Turkey and The United States
T Reisenwitz
Journal of Business Strategies 38 (1), 38-61, 2021
12021
Uluslar arası satın Alma Ve birleşmelerden Sonra Marka imajında gerçekleşen değişimler
İ Kardeş
PQDT-Global, 2009
12009
Impact of the Environment-Friendly Activities of Brands on Brand Preference
İ KARDEŞ
Ege Academic Review 11 (1), 165-177, 0
1
Cavusgil’s contribution to export marketing management and strategy
VV Bamiatzi, I Kardes
Research Handbook on Export Marketing, 354-404, 2014
2014
Brasil: rápido desenvolvimento, internacionalização e formação de classe média
ST Cavusgil, I Kardes
. 8 (1), 1-16, 2013
2013
Novas percepções sobre multinacionais brasileiras: perspectivas do campo
ST Cavusgil, I Kardes
RAE-Revista de Administração de Empresas 52 (1), 110-111, 2012
2012
Brazilian Multinationals: Competences for Internationalization
ST Cavusgil, I Kardes
RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS 52 (1), 110-111, 2012
2012
Stellenwert Und Ausgestaltung Integrierter Kommunikation-Eine Emprische Bestandsaufnahme Unter Den Werbestarksten Unternehmen in Der Turkei
İ Kardeş
PQDT-Global, 2006
2006
A Cross-Cultural Comparison of Brand Personality
I Kardes
East European Doctoral Student Conference, 31, 0
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Articles 1–19