| From firm-controlled to consumer-contributed: Consumer co-production of personal media marketing communication TJ Bacile, C Ye, E Swilley Journal of interactive marketing 28 (2), 117-133, 2014 | 233 | 2014 |
| Black Friday and Cyber Monday: Understanding consumer intentions on two major shopping days E Swilley, RE Goldsmith Journal of retailing and consumer services 20 (1), 43-50, 2013 | 175 | 2013 |
| E-services: a synthesis and research agenda CF Hofacker, RE Goldsmith, E Bridges, E Swilley Journal of Value Chain Management 1 (1/2), 13-44, 2007 | 174 | 2007 |
| Technology rejection: the case of the wallet phone E Swilley Journal of Consumer Marketing 27 (4), 304-312, 2010 | 106 | 2010 |
| The moderating influence of hedonic consumption in an extended theory of planned behaviour R Lee, J Murphy, E Swilley The Service Industries Journal 29 (4), 539-555, 2009 | 68 | 2009 |
| The evolution from e-commerce to m-commerce: pressures, firm capabilities and competitive advantage in strategic decision making E Swilley, CF Hofacker, BT Lamont International Journal of E-Business Research (IJEBR) 8 (1), 1-16, 2012 | 47 | 2012 |
| Moving virtual retail into reality: Examining metaverse and augmented reality in the online shopping experience E Swilley Looking forward, looking back: Drawing on the past to shape the future of …, 2015 | 37 | 2015 |
| The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce E Swilley, RE Goldsmith International Journal of Electronic Marketing and Retailing 1 (4), 370-384, 2007 | 29 | 2007 |
| Aesthetic technology: scale development and measurement E Swilley International journal of technology marketing 7 (3), 324-341, 2012 | 25 | 2012 |
| Defining mobile commerce in a marketing context. E Swilley, CF Hofacker International Journal of Mobile Marketing 1 (2), 2006 | 22 | 2006 |
| Mobile commerce: How it contrasts, challenges, and enhances electronic commerce E Swilley Business Expert Press, 2015 | 21 | 2015 |
| An examination of regifting E Swilley, KO Cowart, LR Flynn Journal of Consumer Behaviour 13 (4), 251-261, 2014 | 16 | 2014 |
| The antecedents and consequences of e-purchasing tools usage in supply management L Giunipero, E Ramirez, E Swilley Journal of Marketing Theory and Practice 20 (3), 279-292, 2012 | 14 | 2012 |
| An empirical examination of the intent of firms to adopt mobile commerce as a marketing strategy E Swilley The Florida State University, 2007 | 11 | 2007 |
| Resisting change: Scale validation with a new, short measure of the big five LR Flynn, E Swilley Proceedings of the Association of Marketing Theory and Practice 16, 2007 | 9 | 2007 |
| Assessing the impact of corporate credibility and technology acceptance on online shopping E Swilley, RE Goldsmith International Journal of Electronic Marketing and Retailing 1 (3), 199-216, 2007 | 8 | 2007 |
| Investigating the tech-savvy consumer: An abstract E Swilley Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 6 | 2019 |
| Extending Flow Theory to mobile shopping E Swilley, KO Cowart Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 5 | 2015 |
| Assessing the impact of corporate credibility and technology acceptance on online shopping E Swilley, RE Goldsmith Marketing, Technology and Customer Commitment in the New Economy …, 2015 | 3 | 2015 |
| Are marketing practice and academia in sync? A look at the MSI priorities and marketing journal articles E Swilley, D Walker, MA Chilton Journal of Marketing Theory and Practice 31 (1), 57-74, 2023 | 2 | 2023 |
