| Benchmarking marketing capabilities for sustainable competitive advantage DW Vorhies, NA Morgan Journal of marketing 69 (1), 80-94, 2005 | 2582 | 2005 |
| Market orientation, marketing capabilities, and firm performance NA Morgan, DW Vorhies, CH Mason Strategic management journal 30 (8), 909-920, 2009 | 2469 | 2009 |
| Antecedents of export venture performance: A theoretical model and empirical assessment NA Morgan, A Kaleka, CS Katsikeas Journal of marketing 68 (1), 90-108, 2004 | 1546 | 2004 |
| Firm-level export performance assessment: review, evaluation, and development CS Katsikeas, LC Leonidou, NA Morgan Journal of the academy of marketing science 28 (4), 493-511, 2000 | 1464 | 2000 |
| Marketing and business performance NA Morgan Journal of the Academy of Marketing Science 40 (1), 102-119, 2012 | 1159 | 2012 |
| A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance DW Vorhies, NA Morgan Journal of marketing 67 (1), 100-115, 2003 | 1095 | 2003 |
| The value of different customer satisfaction and loyalty metrics in predicting business performance NA Morgan, LL Rego Marketing science 25 (5), 426-439, 2006 | 903 | 2006 |
| Export marketing strategy implementation, export marketing capabilities, and export venture performance NA Morgan, CS Katsikeas, DW Vorhies Journal of the academy of marketing science 40, 271-289, 2012 | 753 | 2012 |
| Linking marketing capabilities with profit growth NA Morgan, RJ Slotegraaf, DW Vorhies International Journal of Research in Marketing 26 (4), 284-293, 2009 | 729 | 2009 |
| Assessing performance outcomes in marketing CS Katsikeas, NA Morgan, LC Leonidou, GTM Hult Journal of marketing 80 (2), 1-20, 2016 | 710 | 2016 |
| “Greening” the marketing mix: Do firms do it and does it pay off? CN Leonidou, CS Katsikeas, NA Morgan Journal of the academy of marketing science 41, 151-170, 2013 | 706 | 2013 |
| Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives NA Morgan, BH Clark, R Gooner Journal of business research 55 (5), 363-375, 2002 | 624 | 2002 |
| Brand portfolio strategy and firm performance NA Morgan, LL Rego Journal of marketing 73 (1), 59-74, 2009 | 608 | 2009 |
| Internal marketing—The missing half of the marketing programme N Piercy, N Morgan Long range planning 24 (2), 82-93, 1991 | 598 | 1991 |
| Research in marketing strategy NA Morgan, KA Whitler, H Feng, S Chari Journal of the Academy of Marketing Science 47, 4-29, 2019 | 539 | 2019 |
| Experiential and informational knowledge, architectural marketing capabilities, and the adaptive performance of export ventures: A cross‐national study NA Morgan, S Zou, DW Vorhies, CS Katsikeas Decision sciences 34 (2), 287-321, 2003 | 520 | 2003 |
| Consumer-based brand equity and firm risk LL Rego, MT Billett, NA Morgan Journal of Marketing 73 (6), 47-60, 2009 | 515 | 2009 |
| Understanding firms’ customer satisfaction information usage NA Morgan, EW Anderson, V Mittal Journal of marketing 69 (3), 131-151, 2005 | 454 | 2005 |
| Marketing department power and firm performance H Feng, NA Morgan, LL Rego Journal of Marketing 79 (5), 1-20, 2015 | 346 | 2015 |
| Reexamining the market share–customer satisfaction relationship LL Rego, NA Morgan, C Fornell Journal of marketing 77 (5), 1-20, 2013 | 345 | 2013 |
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