Neil A. Morgan
Neil A. Morgan
Professor of Marketing, University of Wisconsin--Madison
Verified email at - Homepage
Cited by
Cited by
Benchmarking marketing capabilities for sustainable competitive advantage
DW Vorhies, NA Morgan
Journal of marketing 69 (1), 80-94, 2005
Market orientation, marketing capabilities, and firm performance
NA Morgan, DW Vorhies, CH Mason
Strategic management journal 30 (8), 909-920, 2009
Antecedents of export venture performance: A theoretical model and empirical assessment
NA Morgan, A Kaleka, CS Katsikeas
Journal of marketing 68 (1), 90-108, 2004
Firm-level export performance assessment: review, evaluation, and development
CS Katsikeas, LC Leonidou, NA Morgan
Journal of the academy of marketing science 28 (4), 493-511, 2000
A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance
DW Vorhies, NA Morgan
Journal of marketing 67 (1), 100-115, 2003
Marketing and business performance
NA Morgan
Journal of the Academy of Marketing Science 40 (1), 102-119, 2012
The value of different customer satisfaction and loyalty metrics in predicting business performance
NA Morgan, LL Rego
Marketing science 25 (5), 426-439, 2006
Linking marketing capabilities with profit growth
NA Morgan, RJ Slotegraaf, DW Vorhies
International Journal of Research in Marketing 26 (4), 284-293, 2009
Export marketing strategy implementation, export marketing capabilities, and export venture performance
NA Morgan, CS Katsikeas, DW Vorhies
Journal of the academy of marketing science 40, 271-289, 2012
Assessing performance outcomes in marketing
CS Katsikeas, NA Morgan, LC Leonidou, GTM Hult
Journal of marketing 80 (2), 1-20, 2016
“Greening” the marketing mix: Do firms do it and does it pay off?
CN Leonidou, CS Katsikeas, NA Morgan
Journal of the academy of marketing science 41, 151-170, 2013
Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives
NA Morgan, BH Clark, R Gooner
Journal of business research 55 (5), 363-375, 2002
Brand portfolio strategy and firm performance
NA Morgan, LL Rego
Journal of marketing 73 (1), 59-74, 2009
Internal marketing—The missing half of the marketing programme
N Piercy, N Morgan
Long range planning 24 (2), 82-93, 1991
Experiential and informational knowledge, architectural marketing capabilities, and the adaptive performance of export ventures: A cross‐national study
NA Morgan, S Zou, DW Vorhies, CS Katsikeas
Decision Sciences 34 (2), 287-321, 2003
Consumer-based brand equity and firm risk
LL Rego, MT Billett, NA Morgan
Journal of Marketing 73 (6), 47-60, 2009
Understanding firms’ customer satisfaction information usage
NA Morgan, EW Anderson, V Mittal
Journal of marketing 69 (3), 131-151, 2005
Research in marketing strategy
NA Morgan, KA Whitler, H Feng, S Chari
Journal of the Academy of Marketing Science 47, 4-29, 2019
Reexamining the market share–customer satisfaction relationship
LL Rego, NA Morgan, C Fornell
Journal of Marketing 77 (5), 1-20, 2013
Marketing department power and firm performance
H Feng, NA Morgan, LL Rego
Journal of Marketing 79 (5), 1-20, 2015
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