Sengun (Shen) Yeniyurt
Sengun (Shen) Yeniyurt
Rutgers Business School, Rutgers University
Verified email at - Homepage
Cited by
Cited by
The impact of information technology on supply chain capabilities and firm performance: A resource-based view
F Wu, S Yeniyurt, D Kim, ST Cavusgil
Industrial Marketing Management 35 (4), 493-504, 2006
Does culture explain acceptance of new products in a country? An empirical investigation
S Yeniyurt, JD Townsend
International Marketing Review 20 (4), 377-396, 2003
An analytical framework for supply network risk propagation: A Bayesian network approach
MD Garvey, S Carnovale, S Yeniyurt
European Journal of Operational Research 243 (2), 618-627, 2015
Complementary approaches to preliminary foreign market opportunity assessment: Country clustering and country ranking
ST Cavusgil, T Kiyak, S Yeniyurt
Industrial Marketing Management 33 (7), 607-617, 2004
A longitudinal analysis of supplier involvement in buyers’ new product development: working relations, inter-dependence, co-innovation, and performance outcomes
S Yeniyurt, JW Henke, G Yalcinkaya
Journal of the Academy of Marketing Science 42, 291-308, 2014
A literature review and integrative performance measurement framework for multinational companies
S Yeniyurt
Marketing Intelligence & Planning 21 (3), 134-142, 2003
A global market advantage framework: the role of global market knowledge competencies
S Yeniyurt, ST Cavusgil, GTM Hult
International Business Review 14 (1), 1-19, 2005
Establishing rigor in mail-survey procedures in international business research
A Chidlow, PN Ghauri, S Yeniyurt, ST Cavusgil
Journal of world business 50 (1), 26-35, 2015
The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions
S Yayla, S Yeniyurt, C Uslay, E Cavusgil
International Business Review 27 (6), 1105-1115, 2018
Getting to global: An evolutionary perspective of brand expansion in international markets
JD Townsend, S Yeniyurt, MB Talay
Journal of International Business Studies 40, 539-558, 2009
The role of ego network structure in facilitating ego network innovations
S Carnovale, S Yeniyurt
Journal of Supply Chain Management 51 (2), 22-46, 2015
The Effects of Competition in Short Product Life‐Cycle Markets: The Case of Motion Pictures*
RJ Calantone, S Yeniyurt, JD Townsend, JB Schmidt
Journal of Product Innovation Management 27 (3), 349-361, 2010
Broadening the perspective of supply chain finance: The performance impacts of network power and cohesion
S Carnovale, DS Rogers, S Yeniyurt
Journal of Purchasing and Supply Management 25 (2), 134-145, 2019
Exploring the marketing program antecedents of performance in a global company
JD Townsend, S Yeniyurt, ZS Deligonul, ST Cavusgil
Journal of International Marketing 12 (4), 1-24, 2004
Information technology resources, innovativeness, and supply chain capabilities as drivers of business performance: A retrospective and future research directions
S Yeniyurt, F Wu, D Kim, ST Cavusgil
Industrial Marketing Management 79, 46-52, 2019
Global brand architecture position and market-based performance: The moderating role of culture
MB Talay, JD Townsend, S Yeniyurt
Journal of International Marketing 23 (2), 55-72, 2015
Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis
S Yeniyurt, JD Townsend, ST Cavusgil, PN Ghauri
International Business Strategy, 323-347, 2015
The role of ego networks in manufacturing joint venture formations
S Carnovale, S Yeniyurt
Journal of Supply Chain Management 50 (2), 1-17, 2014
Factors influencing brand launch in a global marketplace
S Yeniyurt, JD Townsend, MB Talay
Journal of Product Innovation Management 24 (5), 471-485, 2007
The framework of a global company: A conceptualization and preliminary validation
ST Cavusgil, S Yeniyurt, JD Townsend
Industrial Marketing Management 33 (8), 711-716, 2004
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