| Deriving value from social commerce networks AT Stephen, O Toubia Journal of marketing research 47 (2), 215-228, 2010 | 1362 | 2010 |
| Intrinsic vs. image-related utility in social media: Why do people contribute content to twitter? O Toubia, AT Stephen Marketing Science 32 (3), 368-392, 2013 | 622 | 2013 |
| Idea generation, creativity, and incentives O Toubia Marketing science 25 (5), 411-425, 2006 | 427 | 2006 |
| Polyhedral methods for adaptive choice-based conjoint analysis O Toubia, JR Hauser, DI Simester Journal of Marketing Research 41 (1), 116-131, 2004 | 311 | 2004 |
| Fast polyhedral adaptive conjoint estimation O Toubia, DI Simester, JR Hauser, E Dahan Marketing Science 22 (3), 273-303, 2003 | 282 | 2003 |
| Disjunctions of conjunctions, cognitive simplicity, and consideration sets JR Hauser, O Toubia, T Evgeniou, R Befurt, D Dzyabura Journal of Marketing Research 47 (3), 485-496, 2010 | 205 | 2010 |
| Beyond conjoint analysis: Advances in preference measurement O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ... Marketing Letters 19, 337-354, 2008 | 194 | 2008 |
| Explaining the power-law degree distribution in a social commerce network AT Stephen, O Toubia Social Networks 31 (4), 262-270, 2009 | 172 | 2009 |
| Dynamic experiments for estimating preferences: An adaptive method of eliciting time and risk parameters O Toubia, E Johnson, T Evgeniou, P Delquié Management Science 59 (3), 613-640, 2013 | 169 | 2013 |
| Idea generation, creativity, and prototypicality O Toubia, O Netzer Marketing science 36 (1), 1-20, 2017 | 165 | 2017 |
| Adaptive idea screening using consumers O Toubia, L Florès Marketing Science 26 (3), 342-360, 2007 | 164 | 2007 |
| A convex optimization approach to modeling consumer heterogeneity in conjoint estimation T Evgeniou, M Pontil, O Toubia Marketing Science 26 (6), 805-818, 2007 | 155 | 2007 |
| Extracting features of entertainment products: A guided latent dirichlet allocation approach informed by the psychology of media consumption O Toubia, G Iyengar, R Bunnell, A Lemaire Journal of Marketing Research 56 (1), 18-36, 2019 | 140 | 2019 |
| Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge L Luo, O Toubia Journal of Marketing 79 (5), 100-114, 2015 | 127 | 2015 |
| Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: Theory and application O Toubia, J Hauser, R Garcia Marketing Science 26 (5), 596-610, 2007 | 123 | 2007 |
| A bounded rationality model of information search and choice in preference measurement L Yang, O Toubia, MG De Jong Journal of Marketing Research 52 (2), 166-183, 2015 | 111 | 2015 |
| A semantic approach for estimating consumer content preferences from online search queries J Liu, O Toubia Marketing Science 37 (6), 930-952, 2018 | 94 | 2018 |
| The impact of utility balance and endogeneity in conjoint analysis JR Hauser, O Toubia Marketing Science 24 (3), 498-507, 2005 | 82 | 2005 |
| Eliciting consumer preferences using robust adaptive choice questionnaires J Abernethy, T Evgeniou, O Toubia, JP Vert IEEE Transactions on Knowledge and Data Engineering 20 (2), 145-155, 2007 | 74 | 2007 |
| How quantifying the shape of stories predicts their success O Toubia, J Berger, J Eliashberg Proceedings of the National Academy of Sciences 118 (26), e2011695118, 2021 | 69 | 2021 |
