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Co-authors
- Yany GregoireHEC MontrealVerified email at hec.ca
- Mansur KhamitovAssistant Professor of Marketing at the Kelley School of Business, Indiana UniversityVerified email at iu.edu
- Sylvain SenecalHEC MontrealVerified email at hec.ca
- Bo HuangUniversity of Nottingham Ningbo ChinaVerified email at nottingham.edu.cn
- Mathieu Béalemlyon business schoolVerified email at em-lyon.com