Theo dõi
David Nickell
David Nickell
Professor of Marketing, University of West Georgia
Email được xác minh tại westga.edu
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
Modeling manufacturer’s capabilities for the Internet of Things
M Hasselblatt, T Huikkola, M Kohtamäki, D Nickell
Journal of Business & Industrial Marketing 33 (6), 822-836, 2018
1642018
Sponsorship‐linked marketing: a set of research propositions
D Nickell, TB Cornwell, WJ Johnston
Journal of Business & Industrial Marketing 26 (8), 577-589, 2011
1192011
The impact of economic downturns on marketing
M Rollins, D Nickell, J Ennis
Journal of Business Research 67 (1), 2727-2731, 2014
1052014
Understanding salespeople's learning experiences through blogging: A social learning approach
M Rollins, D Nickell, J Wei
Industrial Marketing Management 43 (6), 1063-1069, 2014
762014
How to not only survive but thrive during recession: a multi‐wave, discovery‐oriented study
D Nickell, M Rollins, K Hellman
Journal of Business & Industrial Marketing 28 (5), 455-461, 2013
522013
Ethical climate and job satisfaction among organizational buyers: An empirical study
NA Anaza, B Rutherford, M Rollins, D Nickell
Journal of Business & Industrial Marketing 30 (8), 962-972, 2015
312015
The role of mentoring on outcome based sales performance: A qualitative study from the insurance industry
M Rollins, B Rutherford, D Nickell
International Journal of Evidence Based Coaching and Mentoring 12 (2), 119-132, 2014
302014
The role of knowledge intermediaries in co-managed innovations
C Cantù, J Ylimäki, CA Sirén, D Nickell
Journal of Business & Industrial Marketing 30 (8), 951-961, 2015
282015
An attitudinal approach to determining Sponsorship ROI
D Nickell, WJ Johnston
Marketing Intelligence & Planning 38 (1), 61-74, 2020
132020
Creating employees’ motivational paths in the retail trade
T Kantanen, S Julkunen, E Hiltunen, D Nickell
Cogent Business & Management 4 (1), 1389332, 2017
122017
Learning by Blogging: Understanding Salespeople's Learning Experiences on Social Media
M Rollins, J Wei, D Nickell
2014 47th Hawaii International Conference on System Sciences, 1656-1665, 2014
82014
The Drivers of a Successful Corporate Sponsorship and the Quantified Financial Impact: Applying the Attitudinal Triad of Cognition, Affect, and Conation and Customer Lifetime …
DK Nickell II
Georgia State University, 2010
22010
Investing in reverse logistics: an explorative multi-industry study
D Nickell, A Chwialkowska, M Rollins, COM Brown
International Journal of Export Marketing 4 (1), 4-18, 2021
12021
Building and managing relationships in a global network: IMP 2013 Atlanta
T Cavusgil, N Donthu, WJ Johnston, D Nickell, M Rollins, BN Rutherford
Industrial Marketing Management 6 (43), 885-886, 2014
12014
Market knowledge learning in emerging markets: an empirical study
WA Bhatti, A Chwialkowska, D Nickell, M Rollins
International Journal of Management and Decision Making 20 (4), 376-391, 2021
2021
Using Conjoint Analysis to Understand a Regional MBA Market
D Nickell, J Pridmore, B Prince, H Udombon, D Boldt
Journal of Higher Education Theory and Practice 20 (6), 2020
2020
SOCIAL MEDIA USE AND SPONSORSHIP: AN EXAMINATION OF AN NFL FRANCHISE
D Nickell, A Chwiakolska
www. ijsrm. com ISSN 2045-810X, 7, 2020
2020
Microsoft Office 360
D Nickell
Marketing Management (MKTG 4870-01), 2017
2017
Ad hoc reviewers: 2009 contributions
T Lopez, S Biggemann, SL Han, I Abosag, J Zolkiewski, M Jones, ...
Reverse Logistics as a Sustainable Business Model: A Multi-Industry Qualitative Study
D Nickell, C Brown, M Rollins, A Grimes
2018 CBIM INTERNATIONAL CONFERENCE, 178, 0
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