| A cognitive model on attitude towards technology adoption A Kai‐ming Au, P Enderwick Journal of Managerial Psychology 15 (4), 266-282, 2000 | 231 | 2000 |
| An investigation of market entry strategy selection: Exporting vs foreign direct investment modes—a home-host country scenario HFL Chung, P Enderwick Asia Pacific Journal of Management 18, 443-460, 2001 | 185 | 2001 |
| Multinational Service Firms (RLE International Business) P Enderwick Routledge, 2013 | 182 | 2013 |
| Rising regionalization: will the post-COVID-19 world see a retreat from globalization? P Enderwick, PJ Buckley Transnational Corporations Journal 27 (2), 2020 | 158 | 2020 |
| Multinational Business and Labour (RLE International Business) P Enderwick Routledge, 2013 | 150 | 2013 |
| Cross-border acquisitions by Indian multinationals: Asset exploitation or asset augmentation? PJ Buckley, S Munjal, P Enderwick, N Forsans International Business Review 25 (4), 986-996, 2016 | 130 | 2016 |
| Attracting" desirable" FDI: theory and evidence P Enderwick Transnational Corporations 14 (2), 93, 2005 | 112 | 2005 |
| The competitive challenge of emerging markets: the case of medical tourism P Enderwick, S Nagar International Journal of Emerging Markets 6 (4), 329-350, 2011 | 106 | 2011 |
| Some economics of service-sector multinational enterprises P Enderwick Multinational Service Firms (RLE International Business), 3-34, 2013 | 94 | 2013 |
| The role of experiential and non-experiential knowledge in cross-border acquisitions: The case of Indian multinational enterprises PJ Buckley, S Munjal, P Enderwick, N Forsans Journal of World Business 51 (5), 675-685, 2016 | 92 | 2016 |
| Understanding emerging markets: China and India P Enderwick Routledge, 2012 | 86 | 2012 |
| Managing threats in the global era: The impact and response to SARS WJ Tan, P Enderwick Thunderbird International Business Review 48 (4), 515-536, 2006 | 84 | 2006 |
| The economic growth and development effects of China's One Belt, One Road Initiative P Enderwick Strategic Change 27 (5), 447-454, 2018 | 81 | 2018 |
| International business PJ Buckley, P Enderwick, AR Cross Oxford University Press, 2018 | 78 | 2018 |
| FDI and inter-firm linkages: Exploring the black box of the investment development path J Scott-Kennel, P Enderwick Transnational Corporations 14 (1), 13-23, 2005 | 75 | 2005 |
| The international operations of New Zealand companies M Akooric, P Enderwick Asia Pacific Journal of Management 9, 51-69, 1992 | 74 | 1992 |
| Do foreign resources assist or impede internationalisation? Evidence from internationalisation of Indian multinational enterprises PJ Buckley, S Munjal, P Enderwick, N Forsans International Business Review 25 (1), 130-140, 2016 | 71 | 2016 |
| Large emerging markets (LEMs) and international strategy P Enderwick International Marketing Review 26 (1), 7-16, 2009 | 71 | 2009 |
| What's bad about crony capitalism? P Enderwick Asian Business & Management 4, 117-132, 2005 | 67 | 2005 |
| The management of New Zealand expatriates in China N Seak, P Enderwick The International Journal of Human Resource Management 19 (7), 1298-1313, 2008 | 64 | 2008 |
