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Gallayanee Yaoyuneyong
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Year
Augmented reality: An overview and five directions for AR in education
SCY Yuen, G Yaoyuneyong, E Johnson
Journal of Educational Technology Development and Exchange (JETDE) 4 (1), 11, 2011
14272011
Augmented reality marketing: Consumer preferences and attitudes toward hypermedia print ads
G Yaoyuneyong, J Foster, E Johnson, D Johnson
Journal of Interactive Advertising 16 (1), 16-30, 2016
2312016
Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers
BP George, G Yaoyuneyong
Young Consumers 11 (4), 291-306, 2010
1522010
Perceptions, interest, and use: Teachers and web 2.0 tools in education.
SCY Yuen, G Yaoyuneyong, PK Yuen
International Journal of Technology in Teaching & Learning 7 (2), 2011
1112011
Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising
G Yaoyuneyong, JK Foster, LR Flynn
Journal of Global Fashion Marketing 5 (4), 283-296, 2014
902014
Teaching innovation: Equipping students to overcome real-world challenges
J Foster, G Yaoyuneyong
Higher Education Pedagogies 1 (1), 42-56, 2016
832016
Augmented reality and education: Applications and potentials
SCY Yuen, G Yaoyuneyong, E Johnson
Reshaping Learning: Frontiers of Learning Technology in a Global Context …, 2013
542013
Integrating service-learning pedagogy: A faculty reflective process
C Carracelas-Juncal, J Bossaller, G Yaoyuneyong
InSight: A Journal of Scholarly Teaching 4, 28, 2009
342009
Virtual dressing room media, buying intention and mediation
GS Yaoyuneyong, WA Pollitte, JK Foster, LR Flynn
Journal of Research in Interactive Marketing 12 (1), 125-144, 2018
282018
A Model for Perceived Destination Value and Tourists' Souvenir Intentions
W Wang, G Yaoyuneyong, P Sullivan, BW Burgess
Journal of Applied Marketing Theory 8 (2), 1, 2018
192018
Resort mystery shopping: A case study of hotel service
G Yaoyuneyong, JE Whaley, RA Butler, JA Williams, KL Jordan Jr, L Hunt
Journal of Quality Assurance in Hospitality & Tourism 19 (3), 358-386, 2018
172018
Ethan's Gift
M Burgess
Narrative Inquiry in Bioethics 4 (1), E1-E2, 2014
172014
Combining peer instruction and audience response systems to enhance academic performance, facilitate active learning and promote peer-assisted learning communities
G Yaoyuneyong, A Thornton
International Journal of Fashion Design, Technology and Education 4 (2), 127-139, 2011
172011
Hedonic and utilitarian value: the role of shared responsibility in higher education services
JT Cao, J Foster, G Yaoyuneyong, N Krey
Journal of Marketing for Higher Education 29 (1), 134-152, 2019
152019
Rapid transitioning to remote learning: Shared responsibility and coping strategies
JT Cao, B Burgess, JK Foster, G Yaoyuneyong, LK Wallace
Journal of Marketing Education 44 (2), 235-249, 2022
92022
Innovation and Web 2.0 in Business Education: Student Usage, Experiences With, and Interest in Adopting Web 2.0 Tools.
G Yaoyuneyong, A Thornton, J Lieu
International Journal of Technology in Teaching and Learning 9 (1), 37-63, 2013
92013
Collaborative cross-disciplinary client-based projects: a case study
J Foster, G Yaoyuneyong
International Journal of Fashion Design, Technology and Education 7 (3), 154-162, 2014
72014
Effects of illuminants and retail environments on color of textiles fabric
G Yaoyuneyong
The Florida State University, 2007
62007
The impact of lighting on textile color: Controlling quality from the supply chain to retail display
G Yaoyuneyong, MA Moore
Text. Light Ind. Sci. Technol 5, 16-28, 2016
52016
Inclusivity in sports: fan attitudes and behaviors towards nonbinary athletes
AB Elmadag, G Yaoyuneyong, B Burgess
International Journal of Sports Marketing and Sponsorship, 2022
42022
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