| Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda A Behl, N Jayawardena, V Pereira, N Islam, M Del Giudice, J Choudrie Technological Forecasting and Social Change 176, 121445, 2022 | 152 | 2022 |
| Gamification and gigification: A multidimensional theoretical approach A Behl, N Jayawardena, A Ishizaka, M Gupta, A Shankar Journal of Business Research 139, 1378-1393, 2022 | 64 | 2022 |
| The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review NS Jayawardena, P Thaichon, S Quach, A Razzaq, A Behl Journal of Business Research 160, 113739, 2023 | 58 | 2023 |
| Effective online engagement strategies through gamification: a systematic literature review and a future research agenda NS Jayawardena, M Ross, S Quach, A Behl, M Gupta Journal of Global Information Management (JGIM) 30 (5), 1-25, 2021 | 43 | 2021 |
| The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation V Pereira, A Behl, N Jayawardena, B Laker, YK Dwivedi, S Bhardwaj Production Planning & Control, 1-17, 2022 | 31 | 2022 |
| Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach A Behl, N Jayawardena, A Nigam, V Pereira, A Shankar, C Jebarajakirthy Journal of Business Research 158, 113662, 2023 | 23 | 2023 |
| Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy A Nigam, S Sangal, A Behl, N Jayawardena, A Shankar, V Pereira, ... Journal of Strategic Marketing, 1-19, 2022 | 17 | 2022 |
| Exploring the relationship between Australian university websites and international student enrolments NS Jayawardena, M Ross, D Grace International Journal of Educational Management 34 (10), 1527-1557, 2020 | 14 | 2020 |
| Assessing retailer readiness to use blockchain technology to improve supply chain performance A Behl, NS Jayawardena, V Pereira, B Sampat Journal of Enterprise Information Management 37 (2), 673-697, 2024 | 12 | 2024 |
| The role of culture in student discipline of secondary schools in cross-cultural context: a systematic literature review and future research agenda NS Jayawardena International Journal of Educational Management 35 (6), 1099-1123, 2021 | 11 | 2021 |
| The e-learning persuasion through gamification: an elaboration likelihood model perspective NS Jayawardena Young Consumers 22 (3), 480-502, 2021 | 11 | 2021 |
| The impact of extrinsic and intrinsic rewarding system on employee motivation in the context of Sri Lankan apparel sector NS Jayawardena, D Jayawardena International Journal of Business Excellence 20 (1), 51-69, 2020 | 9 | 2020 |
| Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms A Behl, B Sampat, V Pereira, NS Jayawardena, B Laker Annals of Operations Research 333 (2), 1103-1132, 2024 | 8 | 2024 |
| Two decades of research on consumer behaviour and analytics: Reviewing the past to prepare for the future NS Jayawardena, A Behl, M Ross, S Quach, P Thaichon, V Pereira, ... Journal of Global Information Management (JGIM) 30 (1), 1-38, 2022 | 8 | 2022 |
| Gamification as an innovation: A tool to improve organizational marketing performance and sustainability of international firms A Behl, V Pereira, N Jayawardena, A Nigam, S Mangla International Marketing Review, 2023 | 7 | 2023 |
| Artificial intelligence (AI)-based market intelligence and customer insights NS Jayawardena, A Behl, P Thaichon, S Quach Artificial intelligence for marketing management, 120-141, 2022 | 7 | 2022 |
| A conceptual framework to measure operational efficiency of apparel industry in emerging economies NS Jayawardena International Journal of Services and Operations Management 37 (4), 567-580, 2020 | 7 | 2020 |
| Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies: A Systematic Literature Review and a Future Research Agenda NS Jayawardena, J Boe, A Rohoia, P Sharma Journal of Electronic Commerce in Organisations 20 (2), 1-24, 2022 | 6 | 2022 |
| Gamification and neuromarketing: A unified approach for improving user experience A Behl, N Jayawardena, A Shankar, M Gupta, LD Lang Journal of Consumer Behaviour 23 (1), 218-228, 2024 | 5 | 2024 |
| An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents NS Jayawardena, M Ross, S Quach, D Grace Asia Pacific Journal of Marketing and Logistics, 24, 2022 | 5 | 2022 |
