National culture and new product development: An integrative review C Nakata, K Sivakumar Journal of marketing 60 (1), 61-72, 1996 | 1043 | 1996 |
The stampede toward Hofstede's framework: Avoiding the sample design pit in cross-cultural research K Sivakumar, C Nakata Journal of international business studies 32, 555-574, 2001 | 861 | 2001 |
Instituting the marketing concept in a multinational setting: the role of national culture C Nakata, K Sivakumar Journal of the Academy of marketing Science 29 (3), 255-276, 2001 | 414 | 2001 |
Cause-related marketing: More buck than bang? M Berglind, C Nakata Business horizons 48 (5), 443-453, 2005 | 408 | 2005 |
Enhancing new product adoption at the base of the pyramid: A contextualized model C Nakata, K Weidner Journal of Product Innovation Management 29 (1), 21-32, 2012 | 349 | 2012 |
Fix it or leave it? Customer recovery from self-service technology failures Z Zhu, C Nakata, K Sivakumar, D Grewal Journal of Retailing 89 (1), 15-29, 2013 | 321 | 2013 |
Spurring Cross‐Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective* C Nakata, S Im Journal of Product Innovation Management 27 (4), 554-571, 2010 | 284 | 2010 |
Self-service technology effectiveness: the role of design features and individual traits Z Zhu, C Nakata, K Sivakumar, D Grewal Journal of the Academy of Marketing Science 35, 492-506, 2007 | 267 | 2007 |
Implementation of industrial process innovations: factors, effects, and marketing implications PW Meyers, K Sivakumar, C Nakata Journal of Product Innovation Management: An International Publication of …, 1999 | 249 | 1999 |
Beyond Hofstede C Nakata Palgrave Macmillan, 2009 | 226 | 2009 |
Reexamining the link between customer orientation and business performance: The role of information systems Z Zhu, C Nakata Journal of marketing theory and practice 15 (3), 187-203, 2007 | 215 | 2007 |
A new look at faith-based marketing: The global halal market E Izberk-Bilgin, CC Nakata Business horizons 59 (3), 285-292, 2016 | 206 | 2016 |
Emerging market conditions and their impact on first mover advantages: an integrative review C Nakata, K Sivakumar International Marketing Review 14 (6), 461-485, 1997 | 167 | 1997 |
Design thinking for innovation: Composition, consequence, and contingency C Nakata, J Hwang Journal of business research 118, 117-128, 2020 | 163 | 2020 |
The complex contribution of information technology capability to business performance C Nakata, Z Zhu, ML Kraimer Journal of Managerial Issues, 485-506, 2008 | 142 | 2008 |
Progress and promise: the last decade of international marketing research C Nakata, Y Huang Journal of Business Research 58 (5), 611-618, 2005 | 140 | 2005 |
Implementing technologies for financial service innovations in base of the pyramid markets E Berger, C Nakata Journal of Product Innovation Management 30 (6), 1199-1211, 2013 | 134 | 2013 |
Antecedents and consequence of Korean and Japanese new product advantage C Nakata, S Im, H Park, YW Ha Journal of Business Research 59 (1), 28-36, 2006 | 114 | 2006 |
Determinants of Korean and Japanese new product performance: An interrelational and process view S Im, C Nakata, H Park, YW Ha Journal of International Marketing 11 (4), 81-112, 2003 | 109 | 2003 |
Co-production of prolonged, complex, and negative services: An examination of medication adherence in chronically ill individuals J Spanjol, AS Cui, C Nakata, LK Sharp, SY Crawford, Y Xiao, ... Journal of Service Research 18 (3), 284-302, 2015 | 96 | 2015 |