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Cheryl Nakata, Joseph M. Bryan Distinguished Professor of Innovation & Professor of Marketing
Cheryl Nakata, Joseph M. Bryan Distinguished Professor of Innovation & Professor of Marketing
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Title
Cited by
Cited by
Year
National culture and new product development: An integrative review
C Nakata, K Sivakumar
Journal of marketing 60 (1), 61-72, 1996
10431996
The stampede toward Hofstede's framework: Avoiding the sample design pit in cross-cultural research
K Sivakumar, C Nakata
Journal of international business studies 32, 555-574, 2001
8612001
Instituting the marketing concept in a multinational setting: the role of national culture
C Nakata, K Sivakumar
Journal of the Academy of marketing Science 29 (3), 255-276, 2001
4142001
Cause-related marketing: More buck than bang?
M Berglind, C Nakata
Business horizons 48 (5), 443-453, 2005
4082005
Enhancing new product adoption at the base of the pyramid: A contextualized model
C Nakata, K Weidner
Journal of Product Innovation Management 29 (1), 21-32, 2012
3492012
Fix it or leave it? Customer recovery from self-service technology failures
Z Zhu, C Nakata, K Sivakumar, D Grewal
Journal of Retailing 89 (1), 15-29, 2013
3212013
Spurring Cross‐Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective*
C Nakata, S Im
Journal of Product Innovation Management 27 (4), 554-571, 2010
2842010
Self-service technology effectiveness: the role of design features and individual traits
Z Zhu, C Nakata, K Sivakumar, D Grewal
Journal of the Academy of Marketing Science 35, 492-506, 2007
2672007
Implementation of industrial process innovations: factors, effects, and marketing implications
PW Meyers, K Sivakumar, C Nakata
Journal of Product Innovation Management: An International Publication of …, 1999
2491999
Beyond Hofstede
C Nakata
Palgrave Macmillan, 2009
2262009
Reexamining the link between customer orientation and business performance: The role of information systems
Z Zhu, C Nakata
Journal of marketing theory and practice 15 (3), 187-203, 2007
2152007
A new look at faith-based marketing: The global halal market
E Izberk-Bilgin, CC Nakata
Business horizons 59 (3), 285-292, 2016
2062016
Emerging market conditions and their impact on first mover advantages: an integrative review
C Nakata, K Sivakumar
International Marketing Review 14 (6), 461-485, 1997
1671997
Design thinking for innovation: Composition, consequence, and contingency
C Nakata, J Hwang
Journal of business research 118, 117-128, 2020
1632020
The complex contribution of information technology capability to business performance
C Nakata, Z Zhu, ML Kraimer
Journal of Managerial Issues, 485-506, 2008
1422008
Progress and promise: the last decade of international marketing research
C Nakata, Y Huang
Journal of Business Research 58 (5), 611-618, 2005
1402005
Implementing technologies for financial service innovations in base of the pyramid markets
E Berger, C Nakata
Journal of Product Innovation Management 30 (6), 1199-1211, 2013
1342013
Antecedents and consequence of Korean and Japanese new product advantage
C Nakata, S Im, H Park, YW Ha
Journal of Business Research 59 (1), 28-36, 2006
1142006
Determinants of Korean and Japanese new product performance: An interrelational and process view
S Im, C Nakata, H Park, YW Ha
Journal of International Marketing 11 (4), 81-112, 2003
1092003
Co-production of prolonged, complex, and negative services: An examination of medication adherence in chronically ill individuals
J Spanjol, AS Cui, C Nakata, LK Sharp, SY Crawford, Y Xiao, ...
Journal of Service Research 18 (3), 284-302, 2015
962015
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