| Bundling of telecom offerings: An Empirical Investigation in the Turkish market MM Üner, F Güven, ST Cavusgil Telecommunications Policy 39 (1), 53-64, 2015 | 28 | 2015 |
| Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications MM Uner, F Guven, ST Cavusgil Telecommunications Policy 44 (4), 101901, 2020 | 25 | 2020 |
| The forced digital transformation of COVID-19 and retailing in the new normal F GÜVEN Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi 12 (4), 1941-1961, 2022 | 2* | 2022 |
| Children as a digital marketing segment in YouTube AM ÜZÜMLÜ, F GÜVEN Gaziantep University Journal of Social Sciences 22 (2), 550-564, 2023 | 1* | 2023 |
| Consumer Behavior in Severe Turbulence Era Z KESKİN, F GÜVEN Kamu Ekonomisi ve Kamu Mali Yönetimi Dergisi 2 (2), 53-64, 2022 | 1 | 2022 |
| Existential crisis of marketing and its future F Güven Ardahan Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 3 (2), 175-183, 2021 | 1* | 2021 |
| Tüketici Ataleti Dinamiği Üzerine Bir İnceleme F GÜVEN İktisadi İdari ve Siyasal Araştırmalar Dergisi 8 (22), 990-1002, 2023 | | 2023 |
| Personalized Mobile Marketing: Notification Focus F Güven ICDBME-2023 3rd International Congress on Digital Business …, 2023 | | 2023 |
| An analysis of the illicit tobacco trade: the influence of the effectiveness of administrative enforcement and high taxation on illicit trade Y Yokoyama, F Güven Ardahan Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 5 (1), 1-6, 2023 | | 2023 |
| Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in … Y YOKOYAMA, F GÜVEN Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi 3 (1), 67-80, 2023 | | 2023 |
| An Examination on the Dynamics of Consumer Inertia F Güven İktisadi İdari ve Siyasal Araştırmalar Dergisi 8 (22), 990 - 1002, 2023 | | 2023 |
| Understanding the Concept of User Experience in E-Commerce FG ŞULE GÖREN, SEVDE CEYDA SOLMAZ , TURNA BUSE ÖZKARDAŞ Turkish Journal of Management & Economics Research 4 (1), 1-1, 2023 | | 2023 |
| Private Label Marketing F Güven 2. Uluslararası Dijital İşletme, Yönetim ve Ekonomi Kongresi, 2022 | | 2022 |
| Endüstri 4.0 ve Pazarlama F Güven İşletme Biliminde Muhasebe, Pazarlama ve Organizasyon Konuları, 259-266, 2022 | | 2022 |
| TÜKETİCİ ETKİLEŞİMİNDE KİŞİSEL BİLGİ GÜVENLİĞİ: GİZLİLİĞİN ÖNEMİNDEKİ ARTIŞ F Güven TÜKETICI DAVRANIŞLARINDA MAKRO TRENDLER, 111-124, 2022 | | 2022 |
| Covid-19 Sonrası Dünyada Dijital B2B Pazarlama F Güven https://drive.google.com/drive/folders/1rij9XSfLSFKO8DAlzVW5jDavWBU2MzrW?usp …, 2022 | | 2022 |
| Pazarlama Analitiği F Güven https://drive.google.com/drive/folders/1rij9XSfLSFKO8DAlzVW5jDavWBU2MzrW?usp …, 2022 | | 2022 |
| Marketing for Older Segment F Güven International Lale Oraloğlu Congress, 2021 | | 2021 |
| DIGITAL MARKETING IN INTERNATIONAL MARKETS F Güven II. Uluslararası New York Kültürel Etkileşim ve Akademik Çalışmalar Kongresi, 2021 | | 2021 |
| TOURISM SECTOR AT POST-COVID-19 ERA: CHALLENGES AND RECOMMENDATIONS F Güven III. International COVID-19 and Current Issues Congress,, 2021 | | 2021 |
