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Zsolt Katona
Zsolt Katona
Haas School of Business, UC Berkeley
Verified email at haas.berkeley.edu - Homepage
Title
Cited by
Cited by
Year
Network effects and personal influences: The diffusion of an online social network
Z Katona, PP Zubcsek, M Sarvary
Journal of Marketing Research 48 (3), 425-443, 2011
9862011
“Bricks and clicks”: The impact of product returns on the strategies of multichannel retailers
E Ofek, Z Katona, M Sarvary
Marketing Science 30 (1), 42-60, 2011
6122011
The Role of Search Engine Optimization in Search Marketing
R Berman, Z Katona
3992011
The race for sponsored links: Bidding patterns for search advertising
Z Katona, M Sarvary
Marketing Science 29 (2), 199-215, 2010
2482010
Inefficiencies in digital advertising markets
BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur
Journal of Marketing 85 (1), 7-25, 2021
2112021
Media, aggregators, and the link economy: Strategic hyperlink formation in content networks
C Dellarocas, Z Katona, W Rand
Management science 59 (10), 2360-2379, 2013
1732013
Contextual advertising
K Zhang, Z Katona
Marketing Science 31 (6), 980-994, 2012
1522012
Maersk line: B2B social media—“It's communication, not marketing”
Z Katona, M Sarvary
California management review 56 (3), 142-156, 2014
1382014
Curation algorithms and filter bubbles in social networks
R Berman, Z Katona
Marketing Science 39 (2), 296-316, 2020
119*2020
Predicting mobile advertising response using consumer colocation networks
PP Zubcsek, Z Katona, M Sarvary
Journal of Marketing 81 (4), 109-126, 2017
1132017
Network formation and the structure of the commercial world wide web
Z Katona, M Sarvary
Marketing Science 27 (5), 764-778, 2008
1132008
On the capital market consequences of big data: Evidence from outer space
Z Katona, MO Painter, PN Patatoukas, J Zeng
Journal of Financial and Quantitative Analysis, 1-29, 2024
1062024
Competing for attention in social communication markets
G Iyer, Z Katona
Management Science 62 (8), 2304-2320, 2016
992016
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
J Lajos, Z Katona, A Chattopadhyay, M Sarvary
Journal of Consumer Research 36 (1), 122-136, 2009
532009
Frontiers: Determining the validity of large language models for automated perceptual analysis
P Li, N Castelo, Z Katona, M Sarvary
Marketing Science 43 (2), 254-266, 2024
51*2024
Ad blocking
A Gritckevich, Z Katona, M Sarvary
Management Science 68 (6), 4703-4724, 2022
482022
Information communities: the network structure of communication
PP Zubcsek, I Chowdhury, Z Katona
Social Networks 38, 50-62, 2014
442014
Competing for influencers in a social network
Z Katona
Available at SSRN 2335679, 2018
402018
A new class of scale free random graphs
Z Katona, TF Móri
Statistics & probability letters 76 (15), 1587-1593, 2006
342006
Width of a scale-free tree
Z Katona
Journal of applied probability 42 (3), 839-850, 2005
322005
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Articles 1–20