| Getting personal in public!? How consumers respond to public personalized advertising in retail stores NJ Hess, CM Kelley, ML Scott, M Mende, JH Schumann Journal of Retailing 96 (3), 344-361, 2020 | 50 | 2020 |
| Here comes the sun: Present and future impact in marketing and public policy research ML Scott, CMK Hassler, KD Martin Journal of Public Policy & Marketing 41 (1), 1-9, 2022 | 12 | 2022 |
| Personalized communication as a platform for service inclusion? Initial insights into interpersonal and AI-based personalization for stigmatized consumers M Mende, ML Scott, VO Ubal, CMK Hassler, CM Harmeling, RW Palmatier Journal of Service Research 27 (1), 28-48, 2024 | 7 | 2024 |
| The Ambassador Effect: How Inducing an Ambassador Role and Environmental Consciousness Impact Prosocial Marketplace Behavior CMK Hassler, M Mende, ML Scott, LE Bolton https://www.msi.org/working-paper/the-ambassador-effect-how-inducing-an …, 2023 | | 2023 |
| Consumer-Based Strategy and Organizational Frontlines: The Role of Socially-Induced Interactions and Atmospherics on Consumer Behavior CM Kelley The Florida State University, 2019 | | 2019 |
| The Ambassador Effect: a Pre-Commitment Technique to Increase Consumer Prosocial Behavior and Loyalty C Kelley, M Scott, M Mende ACR North American Advances, 2017 | | 2017 |
| Involving Others in Sustainable Consumption: the Positive Impact of Exemplary Behavior C Kelley, M Mende, M Scott ACR North American Advances, 2016 | | 2016 |
| Do We Truly Like Those Who Work For It? the Effects of Consumption on Evaluations of Others Spending Earned Wealth C Kelley, M Mende, M Scott ACR North American Advances, 2016 | | 2016 |
Martin MendeJim Moran Professor of Business Administration, Rockwood School of Marketing, Florida State Univ.Verified email at fsu.edu
