Attila Yaprak
Attila Yaprak
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A cross-national comparison of consumer research measures
R Parameswaran, A Yaprak
Journal of International Business Studies 18 (1), 35-49, 1987
Alliance orientation: conceptualization, measurement, and impact on market performance
D Kandemir, A Yaprak, ST Cavusgil
Journal of the academy of marketing science 34 (3), 324-340, 2006
Will the real-world citizen please stand up! The many faces of cosmopolitan consumer behavior
HM Cannon, A Yaprak
Journal of International Marketing 10 (4), 30-52, 2002
A empirical study of the differences between small exporting and non‐exporting US firms
A Yaprak
International Marketing Review 2 (2), 72-83, 1985
Mapping country-of-origin research: Recent developments and emerging avenues
CC Baughn, A Yaprak
Product-country images: Impact and role in international marketing, 89-116, 1993
Economic nationalism: Conceptual and empirical development
CC Baughn, A Yaprak
Political Psychology 17 (4), 759-778, 1996
Learning Through Strategic Alliances: Processes and Factors that Enhance Marketing Effectiveness
G Osland, A Yaprak
European Journal of Marketing 29 (3), 52-67, 1995
Culture study in international marketing: a critical review and suggestions for future research
A Yaprak
International Marketing Review 25 (2), 215-229, 2008
Learning from experience in international alliances: antecedents and firm performance implications
Z Emden, A Yaprak, ST Cavusgil
Journal of Business Research 58 (7), 883-892, 2005
International marketing as a field of study: a critical assessment of earlier development and a look forward
ST Cavusgil, S Deligonul, A Yaprak
Journal of International Marketing 13 (4), 1-27, 2005
The internationalization of emerging market business groups: an integrated literature review
A Yaprak, B Karademir
International Marketing Review 27 (2), 245-262, 2010
Evaluating the CYMYC cosmopolitanism scale on Korean consumers
SJ Yoon, HM Cannon, A Yaprak
Advances in international marketing 7 (1), 211-232, 1996
Strategy formulation in multinational marketing: a deductive, paradigm-integrating approach
A Yaprak, R Parameswaran
Advances in international marketing 1, 21-45, 1986
Cross-national development and validation of an international business measurement scale: the COISCALE
GA Knight, RA Spreng, A Yaprak
International Business Review 12 (5), 581-599, 2003
Assessing the influence of country of origin on product evaluations: an application of conjoint methodology
IP Akaah, A Yaprak
Journal of International Consumer Marketing 5 (2), 39-53, 1993
Formulating a multinational marketing strategy: a deductive, cross-national consumer behavior model
A Yaprak
Georgia State University, 1979
A decision-making framework for global sourcing
ST Cavusgil, A Yaprak, PL Yeoh
International business review 2 (2), 143-156, 1993
Handbook of research in international marketing
SC Jain, DA Griffith
Edward Elgar Publishing, 2011
In search of the global consumer
HM Cannon, SJ Yoon, L McGowan, A Yaprak
Proceedings for the 1994 Annual Meeting of the Academy of International Business, 1994
A dynamic framework for understanding cross‐national segmentation
HM Cannon, A Yaprak
International Marketing Review 28 (3), 229-243, 2011
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