| The Phenomenon of Brand Love: A Systematic Literature Review VP Gumparthi, S Patra Journal of Relationship Marketing 19 (2), 93-132, 2020 | 116 | 2020 |
| Turning Point Analysis of Brand Love Trajectories VP Gumparthi, M Srivastava, D Chatterjee The Journal of Consumer Satisfaction, Dissatisfaction and Complaining …, 2021 | 5 | 2021 |
| I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion VP Gumparthi, V Ambatipudi, AS Narang Business Perspectives and Research, 22785337221105701, 2022 | 3 | 2022 |
| Management Essentials: A Recipe for Business Success VP Gumparthi, M Srivastava South Asian Journal of Management 27 (2), 232-235, 2020 | 2 | 2020 |
| The Antecedents and Consequences of Post-purchase Dissonance Among Tourists Purchasing Souvenirs: The Moderating Role of Gender, Age, and Time Elapsed D Jog, VP Gumparthi, SK Jena Journal of Hospitality and Tourism Management 58, 51-68, 2024 | 1 | 2024 |
| Indraprastha Gas Limited: Formulating and Implementing a Go-to-Market Strategy AS Narang, VPGS Chakrabarti South Asian Journal of Management 27 (1), 2020 | 1 | 2020 |
| The Social Influences in Consumer-Brand Relationships: The Moderating Roles of Gender and Consumer Age VP Gumparthi, M Srivastava Journal of Promotion Management, 1-44, 2024 | | 2024 |
| I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction VP Gumparthi, D Jog, P Sharma Vision, 09722629231168758, 2023 | | 2023 |
| Branding Dilemma and Global Expansion: The Case of Caliber Technologies VPGDM Deb South Asian Journal of Management, 2019 | | 2019 |
| Indraprashtha Gas Limited: Overcoming the Odd-Even Challenge AS Narang, VPGS Chakrabarti IVEY, 2019 | | 2019 |
Sabyasachi PatraIndian Institute of Management KashipurVerified email at iimkashipur.ac.in
