Kelly Cowart
Kelly Cowart
Associate Professor of Marketing, University of South Florida
Verified email at
Cited by
Cited by
Optimal Experience of Flow Enhanced by Telepresence: Evidence from Social Media Use
JE Pelet, S Ettis, K Cowart
Information and Management 54 (1), 115–128, 2017
A structural look at consumer innovativeness and self‐congruence in new product purchases
KO Cowart, GL Fox, AE Wilson
Psychology & Marketing 25 (12), 1111-1130, 2008
The influence of consumer decision‐making styles on online apparel consumption by college students
KO Cowart, RE Goldsmith
International Journal of Consumer Studies 31 (6), 639-647, 2007
Pleasantly plump: Offsetting negative obesity stereotypes for frontline service employees
KO Cowart, MK Brady
Journal of Retailing 90 (3), 365-378, 2014
Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages
E Kemp, K Cowart, MM Bui
Journal of Business Research 112, 200-209, 2020
Targeting Miss Daisy: Using age and gender to target unethical sales tactics
KO Cowart, P Darke
Marketing Letters 25, 67-75, 2014
Religious affiliation: buffering negative reactions to service failures
K O. Cowart, E Ramirez, M K. Brady
Journal of Services Marketing 28 (1), 1-9, 2014
Empirical evidence of the effect of colorism on customer evaluations
KO Cowart, KD Lehnert
Psychology & Marketing 35 (5), 357-367, 2018
An investigation of androgyny and sexual orientation in advertising: How androgynous imagery and sexual orientation impact advertisement and brand attitudes
K Cowart, P Wagner
Journal of Advertising Research 61 (3), 276-288, 2021
An examination of regifting
E Swilley, KO Cowart, LR Flynn
Journal of Consumer Behaviour 13 (4), 251-261, 2014
A structural look at consumer innovativeness and self-congruence in new product purchases
K Cowart, G Fox, A Wilson
ACR North American Advances, 2007
An investigation of influencer body enhancement and brand endorsement
S Lefebvre, K Cowart
Journal of Services Marketing 36 (1), 59-72, 2022
Me, Myself and I: Examining the Effect of Loneliness and Self-focus on Message Referents
K Kemp, Elyria., Moore, David J., Cowart
Journal of Current Issues & Research in Advertising 37 (1), 15-27, 2016
Daddy Dearest: The influence of paternal investment on attitude toward the advertisement
KO Cowart
Journal of Advertising 49 (2), 202-212, 2020
Extending Flow Theory to mobile shopping
E Swilley, KO Cowart
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
Dogmatism and innovativeness: A psychometric evaluation of A new measure of dogmatism for marketing
R Goldsmith, R Clark, K Cowart
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2014
Fat so
KO Cowart
Managing the Effect of Obesity Stereotypes on Customer Evaluations of …, 2010
Witty celebrity-endorsed ads: share and share alike
JE Pelet, J Khan, K Cowart
Advances in National Brand and Private Label Marketing: Fourth International …, 2017
Promoting Consumer Mental Wellness Through Emotion Regulation Strategies
E Kemp, K Cowart, M Bui
ACR North American Advances, 2019
Fat so?: Managing the Effect of Obesity Stereotypes on Customer Evaluations of Service Organizations
KO Cowart
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