Qualitative research in social sciences: data collection, data analysis and report writing BT Khoa, BP Hung, M Hejsalem-Brahmi International Journal of Public Sector Performance Management 12 (1-2), 187-209, 2023 | 169 | 2023 |
The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product BT Khoa The Journal of Asian Finance, Economics and Business (JAFEB) 7 (2), 195-204, 2020 | 148 | 2020 |
The Impact of the Personal Data Disclosure's Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services BT Khoa Journal of Promotion Management 27 (4), 585-608, 2020 | 75 | 2020 |
Customer Electronic Loyalty towards Online Business: The role of Online Trust, Perceived Mental Benefits and Hedonic Value MH Nguyen, BT Khoa Journal of Distribution Science 17 (12), 81-93, 2019 | 72 | 2019 |
The relationship between the perceived mental benefits, online trust, and personal information disclosure in online shopping HM Nguyen, BT Khoa The Journal of Asian Finance, Economics and Business 6 (4), 261-270, 2019 | 69 | 2019 |
Lecturers' adoption to use the online Learning Management System (LMS): Empirical evidence from TAM2 model for Vietnam BT Khoa, MH Nguyen, VHN Tran, HB Nguyen Journal of Science Ho Chi Minh City Open University 10 (2), 3-17, 2020 | 67 | 2020 |
The influence of social media marketing activities on customer loyalty: A study of e-commerce industry B Khoa, T Huynh International Journal of Data and Network Science 7 (1), 175-184, 2023 | 66 | 2023 |
Capital Structure and Trade-Off Theory: Evidence from Vietnam BT KHOA, DT THAI The Journal of Asian Finance, Economics, and Business 8 (1), 45-52, 2021 | 54 | 2021 |
The Impact of Chatbots on the Relationship between Integrated Marketing Communication and Online Purchasing Behavior in The Frontier Market BT Khoa Jurnal The Messenger 13 (1), 19-32, 2021 | 52 | 2021 |
Improving the Competitiveness of Exporting Enterprises: A Case of Kien Giang Province in Vietnam MT Nguyen, BT Khoa The Journal of Asian Finance, Economics and Business 7 (6), 495-508, 2020 | 44 | 2020 |
Perceived mental benefit in electronic commerce: Development and validation MH Nguyen, BT Khoa Sustainability 11 (23), 6587, 2019 | 41 | 2019 |
Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products BT Khoa, TD Nguyen, VTT Nguyen The Journal of Distribution Science 18 (2), 17-28, 2020 | 40 | 2020 |
The impact of Social Media Marketing on the Travel Intention of Z Travelers BT Khoa, NM Ly, VTT Uyen, NTT Oanh, BT Long 2021 IEEE International IOT, Electronics and Mechatronics Conference …, 2021 | 37 | 2021 |
The role of mobile skillfulness and user innovation toward electronic wallet acceptance in the digital transformation era BT Khoa 2020 international conference on information technology systems and …, 2020 | 36 | 2020 |
Employer attractiveness and employee performance: an exploratory study MH Nguyen, NV Luan, BT Khoa Journal of System and Management Sciences 11 (1), 97-123, 2021 | 33 | 2021 |
The role of self-efficacy and firm size in the online advertising services continuous adoption intention: Theory of planned behavior approach BT Khoa Journal of Open Innovation: Technology, Market, and Complexity 9 (1), 100025, 2023 | 27 | 2023 |
Electronic Loyalty In Social Commerce: Scale Development and Validation BT Khoa, MH Nguyen Gadjah Mada International Journal of Business 22 (3), 276-300, 2020 | 25 | 2020 |
Marketing information system based on unsupervised visual data to manage transportation industry using signal processing K Aggarwal, BT Khoa, KVD Sagar, R Agrawal, M Dhingra, J Dhingra Expert Systems 42 (1), e13384, 2025 | 23 | 2025 |
The relationship between perceived value and peer engagement in sharing economy: a case study of ridesharing services BT Khoa, LT Huynh, MH Nguyen Journal of System and Management Sciences 10 (4), 149-172, 2020 | 23 | 2020 |
Customer loyalty in the Covid-19 pandemic: the application of machine learning in survey data BT Khoa, NTT Oanh, VTT Uyen, DCH Dung Smart Systems: Innovations in Computing: Proceedings of SSIC 2021, 419-429, 2022 | 21 | 2022 |