Theo dơi
Kim Willems
Kim Willems
Professor of Marketing, Vrije Universiteit Brussel
Email được xác minh tại vub.ac.be
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications
H Van Kerrebroeck, M Brengman, K Willems
Virtual Reality 21, 177-191, 2017
3582017
Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall
H Van Kerrebroeck, M Brengman, K Willems
Computers in Human Behavior 77, 437-450, 2017
3132017
The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies
K Willems, A Smolders, M Brengman, K Luyten, J Schöning
Technological Forecasting and Social Change 124, 228-242, 2017
2952017
The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective
Y Joye, K Willems, M Brengman, K Wolf
Urban Forestry & Urban Greening 9 (1), 57-64, 2010
1752010
The impact of in‐store greenery on customers
M Brengman, K Willems, Y Joye
Psychology & Marketing 29 (11), 807-821, 2012
1402012
The impact of representation media on customer engagement in tourism marketing among millennials
K Willems, M Brengman, H Van Kerrebroeck
European Journal of Marketing 53 (9), 1988-2017, 2019
1392019
Determinants of fashion store personality: a consumer perspective
M Brengman, K Willems
Journal of Product & Brand Management 18 (5), 346-355, 2009
1352009
Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership
M Brengman, K Willems, H Van Kerrebroeck
Virtual Reality 23, 269-280, 2019
1292019
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
L De Gauquier, M Brengman, K Willems, H Van Kerrebroeck
Virtual Reality 23, 235-253, 2019
1132019
Dealing with nonlinearity in importance-performance map analysis (IPMA): An integrative framework in a PLS-SEM context
S Streukens, S Leroi-Werelds, K Willems
Partial least squares path modeling: Basic concepts, methodological issues …, 2017
1012017
Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvement
N Demoulin, K Willems
Journal of Business Research 104, 295-306, 2019
882019
In-store proximity marketing: experimenting with digital point-of-sales communication
K Willems, M Brengman, S Van De Sanden
International Journal of Retail & Distribution Management 45 (7/8), 910-927, 2017
882017
From Armani to Zara: Impression formation based on fashion store patronage
K Willems, W Janssens, G Swinnen, M Brengman, S Streukens, ...
Journal of Business Research 65 (10), 1487-1494, 2012
872012
The impact of customer value types on customer outcomes for different retail formats
K Willems, S Leroi-Werelds, G Swinnen
Journal of Service Management 27 (4), 591-618, 2016
852016
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
S Van de Sanden, K Willems, M Brengman
The Role of Smart Technologies in Decision Making, 148-175, 2022
762022
From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers
M Brengman, L De Gauquier, K Willems, B Vanderborght
Journal of Business Research 134, 263-274, 2021
762021
Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing
H Van Kerrebroeck, K Willems, M Brengman
International Journal of Retail & Distribution Management 45 (7/8), 892-909, 2017
632017
Fashion store personality: Scale development and relation to self-congruity theory
K Willems, G Swinnen, W Janssens, M Brengman
Journal of global fashion marketing 2 (2), 55-65, 2011
592011
Am I cheap? Testing the role of store personality and self-congruity in discount retailing
K Willems, G Swinnen
The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011
462011
Customer engagement in multi-sensory virtual reality advertising: the effect of sound and scent congruence
M Brengman, K Willems, L De Gauquier
Frontiers in Psychology 13, 747456, 2022
452022
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