The attitudes underlying preferences of young urban educated Polish consumers towards products made in western countries JS Marcoux, P Filiatrault, E Cheron Journal of International Consumer Marketing 9 (4), 5-29, 1997 | 451 | 1997 |
Leisure activities and perceived risk EJ Cheron, JRB Ritchie Journal of Leisure Research 14 (2), 139-154, 1982 | 309 | 1982 |
Recherche en marketing: méthodes et décisions J Perrien, EJ Chéron, M Zins G. Morin, 1983 | 226 | 1983 |
The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan E Chéron, F Kohlbacher, K Kusuma Journal of consumer marketing 29 (5), 357-368, 2012 | 194 | 2012 |
Electric vehicle purchasing intentions: The concern over battery charge duration E Chéron, M Zins Transportation Research Part A: Policy and Practice 31 (3), 235-243, 1997 | 163 | 1997 |
Brand Categorization and Product Involvement. JE Brisoux, EJ Cheron Advances in consumer research 17 (1), 1990 | 149 | 1990 |
A review of industrial market segmentation research and a proposal for an integrated segmentation framework EJ Chéron, EJ Kleinschmidt International Journal of Research in Marketing 2 (2), 101-115, 1985 | 104 | 1985 |
Segmentation of bank commercial markets EJ Cheron, R McTavish, J Perrien International Journal of Bank Marketing 7 (6), 25-30, 1989 | 99 | 1989 |
Understanding “silver” consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan F Kohlbacher, E Chéron Journal of Consumer Behaviour 11 (3), 179-188, 2012 | 96 | 2012 |
Mesure de l'efficacité du sponsoring: une analyse des effets intermédiaires sur l'audience directe de l'événement F Anne, E Cheron Revue Française du marketing, 69-81, 1991 | 59 | 1991 |
A cross-cultural investigation of the stereotype for salespeople: Professionalizing the profession C Fournier, E Chéron, JF Tanner Jr, PJ Bikanda, JA Wise Journal of Marketing Education 36 (2), 132-143, 2014 | 39 | 2014 |
Basic financial services needs of low‐income individuals: a comparative study in Canada EJ Cheron, H Boidin, N Daghfous International Journal of Bank Marketing 17 (2), 49-64, 1999 | 30 | 1999 |
The Effects of the Country of Origin on the Evaluation of Products: A State of the Art Review and Research Propsoitions E Chéron, J Propeck 関西大学社会学部紀要= Bulletin of the Faculty of Sociology, Kansai …, 1997 | 30 | 1997 |
Recherche en marketing J Perrien, E Chéron, M Zins Ed Gaétan Morin, Bouchuville,'Québec, Canada, 1984 | 28 | 1984 |
The effect of respondents' nationality and familiarity with a product category on the importance of product attributes in consumer choice: Globalization and the evaluation of … E Chéron, H Hayashi Japanese psychological research 43 (4), 183-194, 2001 | 27 | 2001 |
Strategic implications of differences in consumer purposes for purchasing in three global markets WA Woods, EJ Cheron, DM Kim Global Perspectives in Marketing.” New York, Praeger, 155-170, 1985 | 23 | 1985 |
The effect of culture and gender on perceived service quality: An exploratory comparison of Japanese and Thai consumers E Chéron, S Nornart Journal of Asia-Pacific Business 11 (1), 28-49, 2010 | 21 | 2010 |
In pursuit of happiness: Disentangling sustainable consumption, consumer alienation, and social desirability E Chéron, L Sudbury-Riley, F Kohlbacher Journal of Consumer Policy 45 (2), 149-173, 2022 | 17 | 2022 |
Relative importance of values as determinants of ownership patterns: comparisons between the Canadian provinces of Ontario and Quebec EJ Chéron, TE Muller Journal of International Consumer Marketing 5 (3), 37-53, 1993 | 17 | 1993 |
Mesure et effets de l'insatisfaction: application au marché des services aériens H Zeitoun, E Chéron Recherche et Applications en Marketing (French Edition) 5 (4), 71-86, 1990 | 17 | 1990 |