| Using online opinion leaders to promote the hedonic and utilitarian value of products and services HC Lin, PF Bruning, H Swarna Business horizons 61 (3), 431-442, 2018 | 527 | 2018 |
| Taking a global view on brand post popularity: Six social media brand post practices for global markets HC Lin, H Swarna, PF Bruning Business Horizons 60 (5), 621-633, 2017 | 121 | 2017 |
| Culturally contingent electronic word-of-mouth signaling and screening: A comparative study of product reviews in the United States and Japan HC Lin, MU Kalwani Journal of International Marketing 26 (2), 80-102, 2018 | 66 | 2018 |
| How Political Candidates’ Use of Facebook Relates to the Election Outcomes HC Lin International Journal of Market Research 59 (1), 77-96, 2017 | 58 | 2017 |
| Social networks and social media: Understanding and managing influence vulnerability in a connected society PF Bruning, BJ Alge, HC Lin Business Horizons 63 (6), 749-761, 2020 | 34 | 2020 |
| The embedding forces of network commitment: An examination of the psychological processes linking advice centrality and susceptibility to social influence PF Bruning, BJ Alge, HC Lin Organizational Behavior and Human Decision Processes 148, 54-69, 2018 | 32 | 2018 |
| Sponsorship in focus: a typology of sponsorship contexts and research agenda HC Lin, PF Bruning Marketing Intelligence & Planning 39 (2), 213-233, 2021 | 24 | 2021 |
| Comparing consumers’ in-group-favor and out-group-animosity processes within sports sponsorship HC Lin, PF Bruning European Journal of Marketing 54 (4), 791-824, 2020 | 13 | 2020 |
| Crafting solutions to leadership demands for well-being and effectiveness PF Bruning, HC Lin, CY Hsu Business Horizons 65 (5), 603-615, 2022 | 7 | 2022 |
| Transformational leadership, group affective tone, and group member social inferences: A leadership complementarity perspective PF Bruning, N Turner, HC Lin Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2020 | 6 | 2020 |
| An exploration of parental preferences for child care services in Canada HC Lin, AJ Dunnett Services Marketing Quarterly 39 (1), 49-63, 2018 | 6 | 2018 |
| Exploring justice judgment patterns in Asia: a four country multi-group latent class analysis HC Lin, P Bruning, N Cole, D Flint, C Ngin, V Supangco International Journal of Human Resource Management 30 (2), 306-336, 2019 | 4 | 2019 |
| Riding the storm out: The short-and long-term effects of export promotion on firm performance during an economic downturn J Freixanet, I Churakova, J Rialp, HC Lin European Journal of International Management 16 (1), 118-147, 2021 | 3 | 2021 |
| Guidelines for sponsorship signaling within socially complex markets HC Lin, PF Bruning Business Horizons 67 (1), 19-30, 2024 | 1 | 2024 |
| What should Canada export under the CETA?: an examination of the Canada-European trade agreement for the aircraft sector L Soral, HC Lin Atlantic Schools of Business, 2018 | | 2018 |
| An Evaluation of the Long-term Effects of Export Promotion on Firm Performance J Freixanet, I Charukova, HC Lin Academy of Management Proceedings 2017 (1), 14474, 2017 | | 2017 |
| An Examination of Cross-Cultural Justice Judgments HC Lin, P Bruning, ND Cole, DH Flint, C Ngin, V Supangco Academy of Management Proceedings 2016 (1), 10851, 2016 | | 2016 |
Patrick BruningUniversity of New BrunswickVerified email at unb.ca
